An Officially Certified Maze! IKEA Launches Escape Rooms in Malaysia, Fans Joke: "I Already Get Lost Shopping Normal Days!"
Every time you step into IKEA intending to grab just a few essentials, do you wind up lost in its
Summary
- IKEA Malaysia has launched the limited-time "Sorted lah!" Open House, turning its furniture store into a real-life escape room for the first time.
- "The Sorting Escape" invites teams of 2 to 6 people to complete four organization puzzle challenges within 30 minutes.
- Combining tasks like finding lost items, kitchen organization, space management, and bedroom cleanup, the game tests players' powers of observation and teamwork.
- The event is free with advance registration, and players who top the leaderboard have a chance to win IKEA Storage Heroes bundles.
- Beyond the escape room, the venue features music, reading, and design workshops, making a trip to IKEA even more fun.
Every time you step into IKEA intending to grab just a few essentials, do you wind up lost in its maze of winding showrooms? IKEA has taken that familiar shopping experience and turned it into an actual escape room. IKEA Malaysia launched the limited-time “Sorted lah!” open house event, transforming home showrooms into “The Sorting Escape”—a real-life puzzle game that makes browsing for furniture a thrilling adventure.
IKEA really turned into an escape room! A 30-minute challenge to escape the maze
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The biggest draw of the event is the real-life escape room called “The Sorting Escape.” Designed for teams of two to six people, players have just 30 minutes to complete a series of challenges. From hunting for missing items in a messy kitchen to organizing a cluttered bedroom, teams have to rely on sharp observation and smooth coordination, using various IKEA storage products to crack each level. Every completed task awards a key, and collecting all four unlocks the final wardrobe to escape the room. Top-performing teams even get the chance to win a full set of furniture, making it hard not to gather some friends for the challenge.
More than a furniture store—a space for home inspiration
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Beyond the challenging escape room, IKEA is redefining the joy of home life through its “Sorted lah!” open house. Hosted across four IKEA stores in Malaysia, the event integrates the brand’s philosophy—”a place for everyone and everything”—into various spaces. With live music, cozy reading nooks, hands-on design workshops, and interactive family zones, the store transforms from a simple shopping destination into a place to slow down and find inspiration for your home.
Walking through IKEA is already an escape room
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Funny enough, IKEA’s creative campaign reminded shoppers of the brand’s famously winding store layouts, prompting jokes online like, “They finally admitted it’s a maze!” and “Going to IKEA already feels like an escape room!” After all, stepping into a store often leads to hours of wandering, starting with a single item in mind and leaving with a cart full of finds. Now that IKEA has officially turned getting lost into a game, would you grab your friends to try it if a similar event came to Taiwan?
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