Stories by Piyatat Hsu - POPBEE - Fashion, Beauty & Lifestyle

With a roof that stretches up to the treetops, Italy’s TreeBOX turns a traditional hay barn into a forest treehouse

This 12-square-meter cabin is raised on wooden pillars, with the bed, terrace, and mesh mezzanine facing straight into the forest.

By Piyatat Hsu/Aug 8, 2026

Fashion

More Than Just Oversized, Louis Vuitton Turns Coats Into Mountains

With shepherd capes, architectural shoulders and natural materials, cold-weather clothes are blown up into wearable shelters.

By Piyatat Hsu/Aug 6, 2026

Features

You Have to Climb a Mountain Before Checking In: This Transparent Hotel Hangs on a Cliff 270 Meters High

At Argentina’s OVO Patagonia, four transparent capsules are fixed to a rock face, and to sleep in them you have to cross a forest and a via ferrata first.

By Piyatat Hsu/Aug 4, 2026

Lifestyle

So Alice wasn’t just drawn from thin air after all! Disney had a real girl act it out first, then brought the moves into the animation

10-year-old Kathryn Beaumont didn’t just voice Alice — she also put on the blue dress and performed every move on set

By Piyatat Hsu/Aug 4, 2026

Fashion

Hello Kitty steps into a City Pop summer as Hiroshi Nagai turns blue skies, pools, and palm trees into a brand-new collaboration

From canvases and posters to T-shirts, this time Kitty is no longer staying in a pink world.

By Piyatat Hsu/Jul 31, 2026

Lifestyle

From the outside it looks like a ruin: Seoul’s AAPEX hides a bar inside a dystopian laboratory

Fractured walls, exposed concrete, and cocktails infused with natural aromas intertwine

By Piyatat Hsu/Jul 31, 2026

Fashion

From leopard print coats to velvet suits, BTS wears two seasons of AMIRI menswear in “NORMAL”

Seven members use different looks to bring AMIRI’s retro Los Angeles vibe into the same story.

By Piyatat Hsu/Jul 31, 2026

Lifestyle

The crew really spent nearly four months filming at sea! 5 behind-the-scenes facts from The Odyssey that are even crazier than the movie

From shooting the entire film on IMAX stock and building a real Trojan Horse, to black armor compared to Batman, Christopher Nolan insists on making even myths feel real.

By Piyatat Hsu/Jul 29, 2026