Stories by Piyatat Hsu - POPBEE - Fashion, Beauty & Lifestyle

Fashion

SKIMS isn’t just selling clothes this time! Bringing popular Los Angeles coffee shop Community Goods to New York

A four-day SoHo pop-up

By Piyatat Hsu/Sep 11, 2026

Beauty

Childhood spy gadgets are really here! Totally Spies! turns the laser lipstick into real makeup

The Totally Spies schoolgirl trio has a lipstick collab out

By Piyatat Hsu/Sep 11, 2026

Fashion

No invite needed to walk the runway: adidas brings Seoul Fashion Week backstage out onto the streets

CONFIRMED lets everyone experience the full process models go through before hitting the runway

By Piyatat Hsu/Sep 9, 2026

Lifestyle

Type in "7777" to unlock BTS! Google hid the seven members' interests, music, and unreleased photos inside Gemini

From questions the members actually asked Gemini, to emoji song guessing and unlocking unreleased photos with 70,000 likes

By Piyatat Hsu/Sep 8, 2026

Fashion

Gap turns its classic hoodie straight into a bag, keeping the pockets and drawstrings exactly the same on this tote

Gap refolds that hoodie in your closet into a tote you can carry every day.

By Piyatat Hsu/Sep 7, 2026

Lifestyle

Not built above ground, but hidden underground! Chiba’s “Library in the Earth” feels like walking into a secret cave

The lawn is the roof, and a crack in the ground is the entrance

By Piyatat Hsu/Sep 3, 2026

Lifestyle

You really can stay at IKEA: the world’s only IKEA Hotel where even the rooms, saunas, and restaurant are full of Nordic vibes

Spending a night here is like turning an IKEA showroom into your actual home

By Piyatat Hsu/Sep 1, 2026

Fashion

She doesn’t design clothes, but she connects Dior with stars all over the world: get to know Mathilde Favier

From Prada to Dior, she turned public relations into a kind of trust and lifestyle

By Piyatat Hsu/Aug 29, 2026

Lifestyle

Not a sub-unit debut: An Yujin and Jang Wonyoung turn their “An-Youngs” memories into a two-person exhibition

From walking side by side in IZ*ONE to IVE, the two are using previously unreleased photos to say hello again with “AN-YOUNG.”

By Piyatat Hsu/Aug 27, 2026

Fashion

The polka dots won’t stop: Yayoi Kusama dies at 97, never putting down her paintbrush until the very end

She spent her life turning repetition, hallucinations, and love into an artistic language the whole world recognizes.

By Piyatat Hsu/Aug 27, 2026

Lifestyle

Desserts really float on water! Shibuya’s RURU turns the entire table into a flowing Japanese garden

This tiny 15-seat café transforms karesansui into a full-on sensory experience.

By Piyatat Hsu/Aug 25, 2026

Lifestyle

Hello Kitty puts on Yankees pinstripes as Yankee Stadium turns into the cutest cheering section

Giving the Yankees’ most classic baseball culture a touch of cuteness

By Piyatat Hsu/Aug 25, 2026

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