Hello Kitty and My Melody Arrive Together! UNITED ARROWS × KIDDY LAND Collaboration Launches in Taiwan
Incorporate your favorite characters into your everyday outfits.
Summary
Celebrating KIDDY LAND's 80th anniversary, UNITED ARROWS has partnered with Sanrio to launch a Hello Kitty and My Melody collaboration collection. The Taiwan lineup features 10 Hello Kitty items including apparel, bags, hats, and umbrellas, along with a My Melody shopping bag charm. The collection launched in Taiwan on October 23 and is available at select stores and the official webstore.
Love Sanrio characters and want to blend them into your everyday style? UNITED ARROWS has teamed up with Japanese character specialty shop KIDDY LAND to bring Hello Kitty and My Melody straight into your wardrobe. To celebrate KIDDY LAND’s 80th anniversary, the collaboration centers on “Characters × Fashion,” introducing familiar cute faces across clothing, bags, and everyday accessories. The collection is now officially available in Taiwan.
Hello Kitty expanding from shirts and bags to everyday accessories
images from/united arrows
The Taiwan launch features 10 Hello Kitty pieces, including shirts, bags, baseball caps, and umbrellas, taking the character designs far beyond plushies and collectibles. If you want a little more detail in your outfit, check out the embroidered shirts; if you prefer a visual focal point, the Hello Kitty tote bag lets the familiar character silhouette take center stage.
The collection also extends to hats, socks, and umbrellas, letting you mix in a piece or two based on your dressing habits to keep things playful without committing to a fully sweet look. On Taiwan’s official site, the embroidered shirt retails for NT$ 8,160, the structured tote bag for NT$ 4,890, and the sheer short socks for NT$ 1,090.
Mini shopping bag charms to take Hello Kitty and My Melody on the go
images from/UNITED ARROWS
A standout accessory is the character charm that shrinks down the UNITED ARROWS shopping bag. Hello Kitty and My Melody peek out from the mini bag opening, turning the brand’s shopping bag into part of the design. My Melody comes with both red and black hoods—the red nodding to her classic early image, while the black brings a different expression. Both character shopping bag charms are listed on the Taiwan official site for NT$ 940 each.
The collaboration launched in Taiwan on October 23, available at UNITED ARROWS Breeze Xinyi, Breeze Nanshan, and the official online store; the Da’an store carries only the Hello Kitty and My Melody shopping bag charms. From wearable clothing to small accessories you carry every day, you can pick your favorite way to bring these characters into your daily routine.
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