Kyoto's SOU・SOU Makes Its Number Pattern Extra Cute: Taiwan-Exclusive Eslite Collaboration Launches, Taken Over by Cats From Incense to Floor Mats

Looking to add a little cheer to your routine as the year wraps up? The warm aesthetic of Kyoto design brand SOU・SOU is always a safe bet. Eslite Bookstore has teamed up with SOU・SOU once again for an exclusive collaboration. This year’s lineup not only features designs you can’t even buy in Japan, but goes straight for the hearts of cat lovers. Grounded in a soft palette of tea brown and gray from traditional Japanese color scales, the collection blends the iconic “SO-SU-U” number pattern with eight cute feline colorways—including calico, tuxedo, tabby, and Siamese cats—creating over 50 limited-edition everyday items full of clever details.

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Everyday touches of fun: the iconic “SO-SU-U” meets 8 cat patterns

SOU・SOU’s instantly recognizable number motif takes on a mature, understated feel when cast in soft tea brown and gray tones. The design strikes a fine balance between playful and grown-up. Rather than relying on stark color contrasts, the feline patterns naturally intersect with the numeric lines, preserving the refined look of traditional Kyoto textiles while adding a playful touch that brings a smile to your face.

For rainy days, two clear straight umbrellas printed with delicate cat motifs act like an instant filter for gloomy skies. When throwing your hair up into a ponytail or bun, an acrylic cat-shaped hair tie adds a subtle highlight to your every movement. A staple for indie styling, the “Saki-maru Tabi SOCKS” also return in four new patterns, bringing grounded everyday details to a minimalist look.

From home fragrance to on-the-go accessories: practical details to check out

Beyond wearable accessories, this collaboration extends into home and lifestyle goods. To add a soft, warm touch to an entryway or bedroom, the high-density plush floor mats shaped like calico and Siamese cats offer an anti-slip design that is both safe and visually appealing. For desk clutter, look to the cream-white Deli multifunctional drawer storage boxes, updated with the “SO-SU-U” pattern. If you appreciate small daily rituals, check out the set created with Daily Awaji Island Incense, a century-old craft brand from Japan’s Hyogo Prefecture. Blending a herbal base with sweet florals and warm wood notes, lighting a single stick fills the space with a tranquil, Kyoto-like atmosphere.

The outing accessories are just as full of surprises. SOU・SOU has teamed up with popular bag brand anello to release lightweight, water-repellent packable bucket bags, backpacks, and totes. The most charming detail is a tiny tail quietly hidden on the back of certain cat-themed designs—subtle, but completely irresistible. Hydration essentials like the Elephant Cuppa 3rd Generation and the BlenderBottle Sleek thermal bottle have also been updated with the new cat patterns. Even the classic stuffed toy character NICI Wibbly Pig gets dressed up in a custom limited-edition “SO-SU-U” dress, a mustard yellow beret, and a violet scarf, looking as if she just strolled off the streets of Kyoto.

This Eslite-exclusive SOU・SOU cat series brings over 50 new items, which are already available in Taiwan across Eslite physical stores and online. Cat lovers and SOU・SOU fans can start picking out their favorite pieces and bring home these items that can’t even be found in Japan.

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