Unveiling Disney's Precious 30-Year-Old Original Sketches! LOEWE's New Holiday Collection Brings the Pumpkin King into the World of Leather
It is truly hard to resist something so wonderfully quirky and cute!
Summary
- Inspired by Disney's 1993 classic stop-motion animated film The Nightmare Before Christmas, the collection brings together both sides' shared passion for frame-by-frame handcrafted artistry.
- For the first time, the brand opened up the film's original sketches and puppet archives, transforming them into 3D leather marquetry, embroidery, and enamel work.
- Spanning handbags, bag charms, scarves, ready-to-wear, fragrances, and small leather goods, the collection brings the dark, whimsical fairytale fully to life.
Every year as the holiday season approaches, LOEWE‘s special collections are always something to look forward to. This time, the brand brings a delightfully unexpected surprise by teaming up with Tim Burton’s classic Disney stop-motion animation, *The Nightmare Before Christmas*. Just seeing Jack Skellington, Sally, and the adorable dog Zero appear on fine leather accessories instantly sparks a whimsical, slightly eerie vibe.
- Read more: CELINE’s Soft Triomphe Wedge comes in two sizes and four colorways—just right for daily wear!
Digging into 30-year-old stop-motion archives to bring sketches to life
Looking back at *The Nightmare Before Christmas*, released in 1993, every scene and character was meticulously crafted frame by frame using poseable puppets and miniature sets. That level of extreme patience and handcrafted warmth mirrors LOEWE’s own philosophy, built on over 180 years of leather craftsmanship.
The most exciting detail of this collaboration is that the movie archives were opened to LOEWE for the first time. The design team worked directly with precious original design sketches and puppet models. Using signature leather marquetry, delicate embroidery, printing, and enameling techniques, they transformed flat brushstrokes and iconic characters into tactile bags and charms you can hold in your hand.
A holiday campaign set in a surreal space
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Beyond the pieces themselves, LOEWE’s latest campaign packs plenty of theatrical tension. Shot by photographer Paul Kooiker, the still-life images place bags, scarves, and small charms in dreamlike fantasy settings. Meanwhile, the accompanying campaign film follows the Giant Snake through a snowy surreal boutique, where distorted mirrors, upside-down staircases, and striped walls create a delightfully quirky, whimsical view.
The campaign video features a stellar lineup, including comedians Jordan Firstman and Sandra Bernhard alongside brand ambassadors Eva Victor and David Jonsson. The brand also captured a behind-the-scenes interview with Tim Burton sketching at his desk, giving fans a close-up look at the pure inspiration behind the classic animated film.
Release date
The complete collection—spanning bags, charms, ready-to-wear, fragrances, and small leather goods—launches November 12 at select LOEWE boutiques and online at loewe.com. Individual pricing hasn’t been listed yet, so if you’re looking to add a touch of playful humor to your wardrobe or bag, mark your calendar.
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