Still Drawing Black Eyeliner? Follow Jennie and Switch to Cool Icy Blue—It’s Actually Super Easy to Wear

When you do your daily makeup, do you always rotate between black and brown eyeliners? If you’ve been looking to bring some freshness to your routine lately, you might have noticed Jennie secretly swapping in a captivating blue eyeliner for her eye makeup!

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Mention blue eye makeup and many people immediately picture over-the-top 80s stage looks. In reality, the blue eyeliner trend dominating right now leans into a cool Y2K aesthetic that makes skin look brighter and gives your gaze an airy charm. If you’re tempted to try it, save this breakdown and recommended product list right away.

Why is everyone reaching for blue eyeliner?

Classic black liner offers depth, but it can sometimes feel a bit harsh. Brown is soft, yet it can lack surprise. An icy, semi-sheer blue liner with subtle gray undertones lands right in the sweet spot between the two. It brightens the whites of your eyes and creates a distant yet mesmerizing allure.

Jennie’s technique is clever: rather than outlining her entire eye with a thick blue line, she focuses on extending the outer wings or lightly accenting her lower lash line. Paired with a soft shimmer on the lids, the subtle sparkle looks stunning.

How to wear it daily without overdoing it?

The secret to incorporating this trend into your everyday look is keeping your base clean. Apply a light wash of soft apricot-pink or beige-gray eyeshadow to correct any dullness on the lids, and skip layering too many complex colors.

Next, apply your blue liner to the outer third of the upper lash line, flicking it up slightly. You can also follow Jennie’s lead by adding a subtle blue gradient at the inner and outer corners. Pair it with cool-toned light pink blush and lip colors to keep the entire look cohesive and fresh.

4 beginner-friendly blue eyeliners

Half the battle is picking the right product. These four picks deliver rich color payoff, smudge resistance, and sophisticated shades:

DIORDiorshow On Stage Liner in #181: Featuring a saturated matte finish and an ultra-precise tip, this liner works brilliantly for sketching clean, defined flicks at the outer corners.

CHANEL Stylo Yeux Waterproof in #38 Bleu Métal: With subtle metallic sheen, this shade glimmers softly in the light when swept along the outer corners—the perfect choice when you want a low-key twist on your usual look.

M.A.CColour Excess Gel Pencil Eye Liner in #Perpetual Shock: If you prefer a bolder ice blue, this pencil delivers unbeatable color payoff. Its creamy gel formula glides on effortlessly with impressive waterproof power.

UZU Eye Opening Liner in #Light Blue: A true standout from Japanese drugstores, this light blue shade is perfect for spring and summer or whenever you want a luminous, translucent finish. It is practically foolproof to use.

Next time you head out for a weekend date or afternoon coffee with friends, put down your trusty black eyeliner and give blue a try!

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