Everyone’s Copying Zara Larsson! From Butterflies to Rhinestone Eye Makeup, Is Maximalist Beauty Coming Back?
Her next eye look is always something to look forward to!
Summary
- On her "Midnight Sun Tour," Zara Larsson keeps sparking conversation on social media with her dazzling eye makeup.
- Makeup artist Sophia Sinot brings butterflies, flowers, ocean motifs, and rhinestones to the eye area, turning her eyes into a creative canvas.
- The looks blend Y2K, fantasy, and pop diva aesthetics, echoing the current craze for gemstone embellishments.
- "Zara Larsson inspired makeup" recreations are starting to pop up on social platforms.
- After years of the Clean Girl look dominating, Zara Larsson's maximalist beauty is putting bold color play and decoration back in the spotlight.
Over the past few years, the “Clean Girl” look has all but taken over the beauty scene: a clean base, natural brows, a touch of blush, and makeup that looks like you’re wearing none at all have become many people’s everyday formula. Yet after seeing minimalism for so long, a completely different style seems to be quietly making a return. Zara Larsson, who’s been generating plenty of buzz on social media lately, has reminded us with one glamorous, imaginative eye look after another that makeup can be a lot of fun, too.
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During the “Midnight Sun Tour,” Zara Larsson collaborated with makeup artist Sophia Sinot to create a different themed beauty look for each show. Rather than aiming for a natural, barely-there finish, they brought color, glitter, rhinestones, and 3D embellishments to the face, treating the eyes like a canvas for free expression. A closer look reveals that every makeup look has its own inspiration, from butterflies resting at the outer corners of the eyes and flowers blooming around them to the recent solar eclipse. For the latter, black and gray eyeshadow was paired with golden tones, while rhinestones in various sizes extended from the brow bone to the cheeks, as if bringing the interplay of light and shadow during an eclipse directly onto the face.
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After Clean Girl, is glamorous Maximalist Beauty making a comeback?
Images from IG / @zaralarsson
The attention around Zara Larsson’s tour makeup may also reflect a recent shift in beauty trends. After “less is more” has been popular for quite some time, the glitter, rhinestones, bold colors, and dramatic eye makeup associated with Y2K are returning in freer, more refined forms. Sophia Sinot is especially skilled at blending Y2K, fantasy, and pop diva elements. Rather than limiting herself to the usual eyeshadow area, she extends them to the brow bone, temples, and even the entire face. Instead of creating a “perfect” face, these looks use the face to tell a story.
Seeing Zara Larsson’s dreamy looks one after another makes you miss the era of boldly playing with makeup. Perhaps the next wave of beauty trends will no longer be all about looking like you’re not wearing makeup, instead bringing back the fun of glitter, color, and embellishments. If you’re tired of the Clean Girl look, take some inspiration from Zara Larsson’s eye makeup.
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