Time to switch up your makeup bag: Prada Beauty’s new purple collection is here, with Zendaya’s blackcurrant fragrance dropping too!
That stunning purple is a must-have 🥹
Summary
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Prada Beauty will launch chic purple makeup in September 2026, including the classic lip balm beloved by Byeon Woo-seok and ENHYPEN.
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Bella Hadid’s go-to soft-blur matte blush and Deconstruction Eye-Liner will also debut in brand-new purple shades.
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Zendaya has officially become global brand ambassador for the Prada Paradoxe fragrance line, capturing a real charm that defies definition.
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At the same time, the brand is teasing the September launch of the “Sweet Reverie” eau de toilette, centered on blackcurrant berries and a warm, milky orange blossom note.
As the romantic atmosphere of Qixi Valentine’s Day begins to spread, the beauty world has already received major news that sets hearts racing. Rather than the subdued earth tones commonly seen in the latter half of the year, Prada Beauty has taken a bolder, more avant-garde direction with its September 2026 lineup. The brand has brought the saturated purples seen on the runway into everyday makeup and announced Hollywood actress Zendaya as the global ambassador for the Paradoxe fragrance collection, making this wave of fall launches all the more irresistible.
- Related reading:PRADA’s No. 1 bestselling fragrance is now a hand cream: Its creamy woody scent, somewhere between floral and woody, is simply irresistible!
Fashionable runway purple: Makeup favorites of Byun Woo-seok and Bella Hadid get a colorful update
If you’ve been following 2026 fashion trends, you’ll likely remember the vivid, saturated purples used extensively on the runways. Drawing on this inspiration, Prada Beauty has infused this energetic, fashionable purple into a new makeup collection set to launch in September.
This collection has an impressive lineup. The classic lip balm, already much discussed and personally favored by Korean star Byun Woo-seok and ENHYPEN, is now dressed in a beautiful purple hue that is sure to make you want to add it to your collection. Meanwhile, the soft-blurring matte blush favored by beauty brand ambassador Bella Hadid, along with the Deconstruct Eyes eyeliner that precisely defines the eyes, have also been updated in playful new shades.
This purple collection skillfully balances the polished feel of the runway with everyday practicality. No advanced makeup skills are needed: a swipe of lipstick or a light touch of shimmer on the cheeks can add a highlight to an otherwise understated look.
Romantic chemistry on and off screen: Zendaya and Tom Holland’s dream fragrance pairing
Makeup isn’t the only thing creating buzz; the fragrance world is just as lively. Widely recognized as one of the most influential Gen Z stars, Zendaya is an actor, singer, and fashion icon. Her unique presence and commitment to being true to herself perfectly embody the spirit of the Prada Paradoxe fragrance collection.
Interestingly, this ambassador arrangement has also brought a smile to fans’ faces. After actor Tom Holland became the face of Prada’s Reframed Self men’s fragrance collection, this enviable couple, beloved on screen and in real life alike, has finally come together sweetly in Prada’s aesthetic world.
An energizing burst of blackcurrant berries: The new Paradoxe Eau de Parfum Sublime Blackcurrant, arriving in September
Alongside the introduction of its new ambassador, the brand has also previewed the launch of the new Paradoxe Eau de Parfum Sublime Blackcurrant in September. Centered on a bright berry-floral scent, this new fragrance breaks away from the traditional sweet-fragrance formula.
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The new version is built around signature orange blossom, skillfully blending lively blackcurrant berries with bright orange blossom absolute. Most captivating is its finish, with a warm, milky orange blossom note that feels like lightly draping a soft, effortlessly casual jacket over your shoulders on a cool fall day.
This fall lineup of fashionable purple makeup and a new blackcurrant fragrance is expected to officially arrive in September. If you’re interested, keep an eye on Prada Beauty’s official release updates and get ready to refresh your makeup bag for the new season.
Join POPBEE Circle and subscribe to the POPBEE newsletter for the latest updates and early access to special member perks and discounts. In addition to this article, here are some recent stories worth checking out:
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