Did BULY just turn perfume into a “ballpoint pen”? A lightweight aluminum barrel that keeps you scented for 8 hours with a single stroke
Take this out to touch up your scent and people are bound to ask about it
Summary
- BULY’s new fragrance oil rollerball pen will officially launch in Hong Kong in September 2026.
- It features an aluminum pen body with guilloché engraving, and the 10 ml glass fragrance cartridge can be swapped out at any time.
- The double-concentrated fragrance oil formula lasts for up to 8 hours, and comes in three scents including Madagascar Amber.
- The rollerball pen set is priced at HK$ 1,490, and the refill is priced at HK$ 640.
Want to stay pleasantly scented while you’re out, yet find carrying a full bottle of perfume too cumbersome? Officine Universelle Buly has a poetic yet practical answer. A pioneer of alcohol-free fragrance, the brand will launch its new The Scented Ballpoint Pen fragrance oil rollerball in Hong Kong in September 2026, turning perfume into an elegant pen and making touch-ups feel as ritualistic as putting pen to paper.
A fragrance touch-up ritual as elegant as putting pen to paper
At first glance, it’s hard not to be drawn to the refined appearance of this fragrance oil rollerball pen. Its lightweight aluminum barrel is adorned with ornate guilloché patterns and feels satisfyingly substantial in the hand. More than a beautiful accessory to carry with you, it also solves the problem of touching up your fragrance while you’re out. Simply twist off the cap and glide the rollerball tip over your wrist pulse points, the hollow at the nape of your neck, or the edge of your collar to leave a soft, silky trace of fragrance. Discreet, precise, and completely unobtrusive to those around you.
A double-concentrated formula that lasts up to 8 hours
Beyond the innovative format, the fragrance formula is equally impressive. The Double Concentrated Oil combines a perfume concentration of up to 25% to 30% with skin-conditioning agents. Unlike the evaporative feel of traditional alcohol-based perfumes, this new oil texture is silky smooth, forming an invisible veil of fragrance on the skin. Best of all, it takes the longevity of alcohol-free fragrance to a new level, lasting up to 8 hours so its captivating scent stays with you all day.
Three signature scents, with refills to swap according to your mood
To make this fragrance journey more varied, the pen uses a clever refillable design. The 10 ml glass cartridge can be twisted out and replaced at any time, and for now, there are three exotic scents to choose from: warm and captivating Madagascar Amber, elegant and lush Mexican Tuberose, and delicate, pure Maltese Iris.
The set is priced at HK$ 1,490, while refills are also available separately for HK$ 640 if you’d like to try different scents. Whether you’re matching your mood for the day or the atmosphere of a particular occasion, simply switch to a different refill and let a new fragrance come alive on your wrist, writing your own fragrance notes as you please.
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