Those nostalgic memories just got an upgrade: Gap Beauty makes a surprise return with 5 classic perfumes reborn as couture eau de parfums
Every single bottle is so temptingđ
Summary
- Gap Beauty will officially launch its new eau de toilette collection on the brandâs website on July 30.
- The collection includes four classic 1990s scents such as Dream and Grass, and introduces the fruity Harmony for the first time.
- The full collection is available in 10 ml and 50 ml sizes, officially priced at US$ 20 and US$ 52 respectively.
- For the campaign, actor Victoria Pedretti was invited to bring out the unique emotions of each scent.
Gap Beauty has announced that it will officially bring back its most iconic fragrance collection from the 1990s on its website on July 30. This time, the brand has reimagined its classic formulas as eau de parfums. Along with fan favorites Dream, Grass, Heaven, and Om, the lineup will also include Harmony, a new fruity scent. Available in 10 ml and 50 ml sizes, the collection is priced at US$ 20 and US$ 52, respectively. Rising actress Victoria Pedretti fronts the campaign, showcasing the versatility of a personal fragrance wardrobe.
Full details on the 5 fragrances: Introducing the new fruity scent, Harmony
The lineup includes 4 beloved classics and 1 new addition. For those who prefer warm woody notes, Dream blends Italian bergamot, jasmine, and cedarwood. Grass, meanwhile, combines green mandarin, matcha, and Virginia cedarwood for a light, clean feel. If you prefer something softer and more alluring, Heaven brings together pear, Madagascar vanilla, and a distinctive amber accord for a layered sensory experience. For a deeper, earthier scent, Om, woven from ginger, sandalwood, and cedarwood, will not disappoint.
Gap Beauty is also introducing a new creation, Harmony. Blending apricot nectar, gardenia, and amber, this fragrance gives off a brighter, more playful feel, bringing fresh energy to the collection.
Victoria Pedretti captures every mood: How should you wear these fragrances?
Rather than simply a set of fragrances, this collection is more like a fragrance wardrobe you can switch up anytime. Gap Beauty says each of the 5 scents has its own emotional profile. They are suited to wearing alone, and the brand also encourages layering to create a distinctive scent of your own. To coincide with the relaunch, the brand released a campaign titled “Wear What You Feel,” featuring actress Victoria Pedretti, beloved for her nuanced performances. Through a series of emotionally charged portraits, the campaign captures the distinct mood represented by each fragrance.
Release Date
Among options in the same price range, this collection stands out for its nuanced compositions and minimalist packaging. The new Gap Beauty fragrance line comes in 10 ml and 50 ml sizes, priced at US$ 20 and US$ 52, respectively. The full collection is set to launch on Gap’s official website on July 30. If you’re interested, make a note of the date and get ready to choose your summer scent.
Join POPBEE Circle and subscribe to the POPBEE newsletter for the latest updates, as well as early access to exclusive perks and discounts. Beyond this article, the following recent stories are also worth checking out:
- Tonightâs tipsy map just got an update: the 2026 Asiaâs 50 Best Bars list is out, with a roundup of the Top 10 and 7 Hong Kong picks
- Finally, September is here: Le Labo 2026 City Exclusive perfumes are on sale, and you need to know the new Beijing-only SHIU 25!
- Turn your bathroom into an ancient Roman bath: Diptyqueâs new 2026 skincare collection even includes an exquisite ceramic gua sha tool
