No more shopping through agents! Thai It-bag brand SUGAR MONDAY lands in Hong Kong: the first store has just opened and already caused a craze, these must‑grab woven bestsellers are a must‑snatch!
A lot of the hot-selling colors were already cleared out this weekend!
Summary
- Accessible pricing: The entire handbag line is priced between HK$ 488 and HK$ 688, with up to 24 color options.
- Best-selling style: The top recommendation is the HK$ 528 Pleat half-moon bag, which features a three-way design in one bag and is extremely practical.
- Summer collection: In addition to leather styles, there is also the Summer Denims series, which combines washed fabrics with woven details.
In recent years, a weaving trend has swept through the fashion world, from Fashion Week runways to street style. Textured woven craftsmanship has become a key styling element for girls who value quality. Amid this trend, niche Thai brands centered on “Thai aesthetics” have emerged, with SUGAR MONDAY standing out as a hidden gem that shoppers rush to buy when traveling to Thailand or through personal shoppers. The good news is that the brand has officially opened its first exclusive Hong Kong store at Telford Plaza in Kowloon Bay. The new store opened last Friday and immediately drew crowds of fashion fans over the weekend, with several popular styles selling out as soon as they hit the shelves.
- Related reading: The next It bag to watch: Two bags from Korean niche brand OSOI’s 2026 pre-fall collection are quietly becoming bestsellers!
Founded by Thai sisters Jan and Jib, who come from a family in the footwear business, SUGAR MONDAY blends a premium feel with practicality. Using soft leather, the brand incorporates two weaving techniques: “handwoven,” and “embossed weave,” in which a woven pattern is pressed into a single piece of leather, to create soft, delicate bag silhouettes. Best of all, the brand offers as many as 24 color options at accessible prices (HK$ 488 to HK$ 688), so budget-conscious shoppers can collect every color without breaking the bank!
Thai woven bag recommendation 1. Three-way half-moon bag: Pleat / Pleat Mini
As the brand’s most iconic signature bag, the Pleat half-moon bag (HK$ 528) features embossed weaving and a clean curved shape. Its standout feature is its versatility [cite: 1]! With an adjustable knotted strap, it can easily be carried by hand, over the shoulder, or crossbody to suit different date-night looks [cite: 1]. For those who prefer a smaller, more delicate option, the collection also includes the clutch-sized Pleat Mini (HK$ 488), another surprise sellout hit this season.
Thai woven bag recommendation 2. Relaxed slouchy bag: Poppy / Mini Poppy
Relaxed styling has been widely embraced in fashion in recent years, and the Poppy slouchy bag (HK$ 648) embodies this look. Handwoven into a soft, fluid tote shape, it has ample room for daily essentials. The brand also thoughtfully includes a small storage pouch and a pom-pom charm, bringing together practicality and sweet details.
Thai woven bag recommendation 3. Retro boxy work bag: Piper Tote / Piper Small
Working women who need a bag that is structured and spacious should not miss the Piper boxy bag collection. The Piper Tote (HK$ 668) and Piper Small (HK$ 528) pair vintage boxy silhouettes with handwoven texture, avoiding the dull feel of traditional tote bags. Each also comes with a small storage pouch inside, making them especially suited to those who value organization and practicality.
Summer Denims and a preview of Hong Kong exclusives
In addition to its classic leather collection, SUGAR MONDAY has also brought in its Summer Denims collection! Washed denim is incorporated into the woven details, while the Glitter Denim styles add a subtle shimmer to the fabric’s surface for an understated eye-catching effect. The brand has also teased Hong Kong-exclusive styles set to launch in August, giving us plenty to look forward to!
SUGAR MONDAY Hong Kong
Address: Shops 341-342, Level 3, Telford Plaza Phase 2, Kowloon Bay
Hours: Monday through Sunday 11:00 – 21:00
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