That translucent jade-like glow should be illegal! Dinto’s Gumiho makeup shows off Korean aesthetics, even the caps are shaped like black gat hats
Turning traditional monster legends on their head~
Summary
- Korean “philosophical beauty” brand Dinto has launched the new GUMIHO Nine-Tailed Fox makeup collection, reimagining the legendary gumiho as a self-mastering figure in pursuit of inner balance and cultivation.
- Key pieces include a lip gloss topped with a cap shaped like the traditional Korean black gat, plus a cushion foundation and a six-shade eyeshadow palette packaged with watercolor illustrations of Gwanghwamun.
- The visuals center on cool jade green paired with soft pink-brown tones, evoking a calm, jade-like refinement and classical mood, like progressing through nine levels of cultivation.
- Following the Wooncho collection, this is Dinto’s latest creation interpreting traditional Korean aesthetics from a distinctive angle, with launch details to be officially announced soon.
In classical Korean tales, the gumiho is often portrayed as a phantom that uses its beauty to lure people. This time, however, makeup brand Dinto aims to challenge that deeply ingrained image. In its newly launched GUMIHO collection, the brand no longer sees the gumiho as the embodiment of seduction, instead imagining it as a wise being that restrains desire and pursues self-discipline and the philosophy of the “middle way.”
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Makeup aesthetics inspired by the “middle way” and jade-like radiance
The collection’s concept centers on a gumiho caught between its desire to become human and an uncrossable boundary, ultimately choosing self-discipline and spiritual cultivation. This inner balance and composure are translated into the makeup’s textures and shades, like the clear, tranquil glow of jade after nine stages of cultivation. The official teaser poster alone is enough to make beauty lovers swoon. Its pale watercolor background depicts Gwanghwamun, an iconic Korean landmark, and pine trees, while the product packaging is equally thoughtful. Most eye-catching is the black cap, shaped like the traditional Korean gat hat. Paired with an inky black gradient and translucent mint-green bottle, it creates a cool, elegant, and quietly evocative mood.
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Korean-inspired packaging details: Warm, understated color combinations
In terms of color, the GUMIHO collection continues the brand’s signature low-saturation aesthetic. The six-shade eyeshadow palette pairs soft pink-browns, muted lotus purples, and understated cool grays, making it ideal for creating deep yet clean-looking everyday eye makeup. The cushion foundation and single-pan highlighter give skin a naturally clear, luminous glow.
If you prefer understated makeup with a sense of storytelling, this collection is especially appealing. Rather than pursuing vivid, attention-grabbing colors, its restrained palette and elegant packaging details make it easier to incorporate into everyday makeup looks.
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