Bring old-school New York chic into your everyday looks with Tommy Hilfiger’s Fall/Winter 2026 collection, as Jisoo shows off the coolest American preppy style
Just copy these fall outfits straight away~
Summary
- Shot at New York landmark The Plaza Hotel, the campaign takes “Only in New York” as its theme to tell a chic story of unexpected encounters in the city.
- Brand ambassador Jisoo wears a black blazer with a white premium top and a structured handbag, channeling a cool, sharp American preppy look.
- The cast spans cross‑disciplinary icons such as Gigi Hadid, Travis Kelce and Peggy Gou, and a surprise backstage photo of Jisoo and Travis Kelce has set social media abuzz.
Unexpected stories are always unfolding in the corridors of New York landmark The Plaza Hotel. Tommy Hilfiger’s newly released Fall/Winter 2026 global campaign, “Only in New York,” brings that city’s laid-back, surprise-filled spirit to life. BLACKPINK’s Jisoo, the brand’s global ambassador, once again shows off her distinct personal style, giving classic American preppy looks a touch of ease and nonchalance.
- Related reading: Simple yet incredibly flattering: Sadie Sink stars in Calvin Klein’s Fall 2026 “Feel the Fit” campaign
A dream pairing with Travis Kelce
Beyond the standout looks, the campaign’s cast is full of highlights. Alongside supermodel Gigi Hadid and musician Peggy Gou, the addition of NFL Super Bowl star Travis Kelce makes for an unexpected crossover. The brand also shared a candid backstage photo: Travis strikes a playful pose, while Jisoo beside him lightly covers her mouth with a surprised expression. This completely unexpected dream pairing immediately sparked major discussion on social media.
Easy to wear every day
With the release of Tommy Hilfiger’s Fall/Winter 2026 global campaign, key fall pieces worn by Jisoo in the campaign are now gradually becoming available on the brand’s official website and at select stores. From flattering blazers to quality handbags, they offer practical, figure-flattering options for this fall’s wardrobe. Which do you prefer from Jisoo this time: her cool, carefree style or her old-school preppy look?
Join POPBEE Circle and subscribe to the POPBEE newsletter for the latest updates, and get early access to exclusive perks and discounts! Beyond this article, here are a few recent stories also worth your attention:
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