If you hate your base turning dull, read this first: Shu Uemura’s new “Gunjo Blue” foundation and powder turn up that bare-skin glow

Not long after stepping into an air-conditioned room, your once-polished makeup starts to flake, and by afternoon, your complexion may even look a shade darker. Finding Shu Uemura foundation and setting products that hydrate without turning dull has always been a challenge at the vanity.

Shu Uemura’s new purer by blue collection applies “Gunjo Blue,” a color used in traditional Japanese art, to base makeup. This special pigment technology replaces black pigments that can make skin look ashy. By refracting red light, it gives skin a clean, subtle glow and avoids the heavy, chalky look of traditional base makeup.

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The tsuya glow that turns dullness into light

For that subtle, natural Japanese-style “tsuya” glow, texture that spreads easily and holds moisture is key. Unlimited Care Glow Serum Foundation contains three hydrating active ingredients: vitamin B3, hyaluronic acid, and glycerin. They instantly hydrate skin and help strengthen its barrier. Its exclusive serum water-film technology locks in moisture, reducing dryness and creasing caused by long wear to keep makeup hydrated for 24 hours. The collection comes in 20 shades designed for Asian skin tones, ranging from cool to deep warm tones for a precise match across different complexions.

A soft-focus powder foundation that dry skin can use with confidence

Powder foundations are often blamed for dryness and flaking, but Unlimited Care Serum Powder Foundation contains up to 92% skincare base ingredients. The formula uses light-diffusing ingredients to blur pores and texture. Simply pat it on to restore your base makeup’s adherence and create a smooth, semi-matte, soft-focus finish. It leaves skin smoother and feeling soft and comfortable, without feeling heavy even for touch-ups.

How do you choose among the 4 special shades?

The powder foundation comes in 4 skin-melting shades that blend in without visible color differences. If brightening and neutralizing sallowness are your top priorities, the translucent aotake blue shade is the best choice. For a cool, pink-leaning tone, consider shade 494; 564 offers a naturally balanced look, while 594 is the most neutral-warm shade. The brand especially recommends pairing it with the serum foundation in the same shade for natural, seamless touch-ups.

Rather than piling on layers of heavy concealer, today’s beauty preferences lean toward showing skin’s real, healthy texture. This base makeup duo, which combines skincare and color correction, meets the needs of anyone who wants to get out the door quickly without compromising on a polished finish. Unlimited Care Glow Serum Foundation is priced at HK$485, while Unlimited Care Serum Powder Foundation costs HK$450. Ready to update your fall makeup bag?

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