From leopard print coats to velvet suits, BTS wears two seasons of AMIRI menswear in “NORMAL”

This time, BTS makes even the post-party mess look like a fashion editorial.

In the “NORMAL” music video, the seven members appear in a space that feels like a party has just wrapped up. The room still bears traces of the night before, while the members seem caught between the fatigue that follows the excitement and the quiet gradually returning with the morning. In this slightly disordered setting, the clothes become an important visual thread running through the video.

AMIRI later confirmed that BTS wears pieces from the brand’s Spring-Summer 2025 and Autumn-Winter 2025 collections in the music video. Although originally from different seasons, the pieces come together naturally in the same party story through their shared references to retro music culture, glamorous materials, and Los Angeles atmosphere.

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Leopard print, leather, and velvet keep the party atmosphere going into the next day

IMAGES FROM/AMIRI

The bold leopard-print long coat is the first thing to catch the eye. Its exaggerated pattern appears alongside leather jackets, velvet suits, wide-collar shirts, and sunglasses, giving the seven members’ looks the retro glamour of musicians in the 1960s and 1970s stepping out of nightclubs, clubs, or recording studios.

These dark colors and substantial fabrics take on different dimensions under the music video’s dim indoor lighting. Velvet absorbs the light, leather catches cool-toned reflections, while knitwear and suits with decorative details flash briefly with movement, allowing the seemingly quiet morning scenes to retain some of the previous night’s lingering heat.

Pink suits, striped knitwear, and lighter open-collar shirts add brightness among the darker outerwear. Rather than adhering to the same level of formality, the outfits feel like those chosen by seven musicians with distinct personalities at the same gathering.

Two seasons of AMIRI, from jazz stages to Los Angeles nightlife

IMAGES FROM/AMIRI

Inspired by jazz stages and the “Birth of the Cool” era, AMIRI Spring-Summer 2025 reworks broad-shouldered suits, long flared pants, knitwear, and open-collar shirts, adding crystal embellishments, embroidered florals, and vivid pastels. The glamorous elements once associated with the stage and bandleaders are made lighter and more relaxed.

For Autumn-Winter 2025, Mike Amiri turns his attention to the bars, hotels, and clubs of 1960s and 1970s Los Angeles. Draped suits, wide ties, leather coats, embroidered bomber jackets, and beaded knitwear together create a cast of Hollywood characters who come out late at night.

In “NORMAL,” the Spring-Summer collection brings in a jazz feel, bright colors, and lighter cuts, while the Autumn-Winter collection adds leather, velvet, and a sense of nightlife. One is bright and the other dark, neatly echoing the video’s shifts between the noise of the party and the quiet of the following day.

Seven different looks, still part of the same story

IMAGES FROM/AMIRI

BTS doesn’t wear identical colors or styles simply because they appear as a group. Some members become the visual focus in leopard print and bold patterns, others choose understated velvet and leather, while others add dimension to the frame with pink suits, stripes, and lighter cuts.

What truly makes the seven outfits feel like a cohesive group isn’t a single color, but the shared era and character imagery they evoke: retro musicians, Los Angeles nightlife, and the post-party moment where glamour and exhaustion coexist. Each member’s individual style remains clear, yet together they resemble characters with distinct personalities from the same film.

What makes “NORMAL” truly unusual may be that it doesn’t present high fashion as overly perfect. AMIRI’s suits, leopard print, leather, and beaded knitwear are placed in messy rooms and private moments, so the clothes are no longer simply lookbook outfits waiting to be displayed; they feel more like traces of a lived-in night alongside the people wearing them.

What makes this BTS and AMIRI collaboration worth watching isn’t simply the pieces they wear, but how collections from two different seasons ultimately become part of the story of “NORMAL”: they look casual, yet every material, color, and silhouette leaves a clue to the mood after the party has ended.

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