The zipper sound sets the stage: Jung Kook dances to the beat in Calvin Klein’s new Fall 2026 denim
Who could possibly resist him dancing in baggy jeans?
Summary
- BTS member Jung Kook appears once again in Calvin Klein’s Fall/Winter 2026 “Feel the Fit” denim campaign.
- Directed by Renell Medrano, the campaign uses the sound of zippers as the beat to highlight Jung Kook’s free, easy moves in denim.
- This season spotlights new 90s straight-leg jeans, available in washes from deep indigo to a warm medium blue.
- If you prefer a looser silhouette, keep an eye on the new Baggy wide-leg jeans, whose classic medium blue shade feels even more relaxed.
Calvin Klein has officially unveiled the third chapter of its 2026 Fall/Winter “Feel the Fit” denim collection, once again featuring global brand ambassador Jung Kook of BTS. The campaign captures the confidence that comes with putting on the perfect pair of jeans and introduces new ’90s straight-leg and baggy fits. The full collection launched worldwide on September 16.
The carefree appeal of dancing to the sound of a zipper
Renowned photographer and director Renell Medrano shot this fall campaign, which opens with the crisp sound of Jung Kook zipping up his Calvin Klein jeans. As “My Prerogative” and “Cut the Cake” begin to play, Jung Kook shows off instinctive dance moves with an infectious energy in front of the camera. “After working with Calvin Klein for so many years, I’ve come to enjoy how I feel every time I put on their jeans,” Jung Kook says. “The fit and attitude really resonate with me. Being able to bring that feeling to life through music and movement made this shoot especially fun.”
Which silhouette does your wardrobe need this fall?
Beyond the striking visuals, the collection introduces exciting new cuts that make finding the perfect pair of jeans easier. If you prefer a clean, classic look, this season’s reimagined ’90s straight-leg jeans may be your first choice. Available in washes from deep indigo to warm medium blue, they can be paired with lightweight fall layers for a timeless, stylish look.
If you prefer a relaxed feel with a streetwear edge, take a look at the new Baggy jeans. With an extra-loose silhouette, a classic medium-blue wash, and an oversized cut, they allow for greater freedom of movement while fully expressing the easygoing attitude Jung Kook brings to the campaign. Calvin Klein’s 2026 Fall/Winter denim collection has been available worldwide in stores and on its official website since September 16. If you’re looking to add something new to your fall wardrobe, see which style suits you best.
Here are a few other recent stories worth checking out:
- Clean but seriously flattering: Sadie Sink fronts Calvin Klein’s Fall 2026 “Feel the Fit” campaign
- Who knows elevated everyday style better than GU: new director Francesco Risso debuts the Fall/Winter 2026 collection with 6 super easy-to-style looks
- Turn off all the “stress noise” in your skin: La Mer’s upgraded The NEW Concentrate, safe to use even after aesthetic treatments
