Wear the emotions of the world tour: Nike x BTS dream collab arrives, plus 10 exclusive custom graphics

Nike is joining forces with global music sensation BTS. To tie in with BTS’s “ARIRANG” world tour, the two are releasing bold, timeless tour merchandise, along with a Nike By You customization experience for the first time. The collection includes limited-edition T-shirts, hoodies, baseball caps, and customizable tote bags. Merchandise will be available first from July 10 on Nike Hong Kong’s official online store and at select stores, while dates for the customization service in Taiwan and Hong Kong have also been confirmed.

• Related reading: ARMY, mark your calendars! Ticket prices and on-sale dates for the Hong Kong stop of BTS’s 2027 ARIRANG tour have been announced!

“ARIRANG” Tour-Exclusive Apparel

This tour merchandise captures BTS’s musical style and legacy, with exclusive T-shirts and hoodies that stand out whether worn day to day or to the concert. Also worth noting is the “Korea-exclusive baseball cap,” which incorporates the members’ shared cultural roots into a streetwear accessory. The typography sets the visual direction for the collection, with custom lettering that perfectly captures BTS’s distinctive bold, energetic style. Every piece speaks to the deep connection between the group and its fans around the world.

Nike By You Customization Experience

Beyond buying the merchandise, the most exciting part of this collaboration is undoubtedly the debut of the Nike By You customization experience. The brand has introduced 10 design graphics created exclusively for BTS, allowing fans to become co-creators and make personalized Nike apparel and tote bags that are one of a kind. Some designs place special emphasis on the number “7,” representing the group’s seven members.

Release Dates

The release schedule fans have been waiting for has also been announced. The first drop of “ARIRANG” world tour merchandise will be released simultaneously from July 10 on Nike’s official website and at select stores in Hong Kong and Macao, including 7 designated stores in Hong Kong. The eagerly anticipated Nike By You customization experience will launch separately in the two markets: Taiwan will get it first on October 30 this year, while Hong Kong is scheduled to launch on February 27, 2027. Fans hoping to get their hands on the collection should set an alarm and keep an eye on the official website and select stores.

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