Playing cards, dominoes and pixel characters: CHANEL unveils the COCO GAME watches, with details so cute they’ll steal your heart
These details… I honestly can’t bear to look away 🥹
Summary
- The CHANEL Watch Creation Studio launches the COCO GAME limited series, drawing inspiration from the world of gaming to echo the house’s black-and-white aesthetic.
- The J12 comes in glossy white and matte black ceramic versions, with the main highlight being a carbon-fiber seconds hand decorated with a pixelated Mademoiselle silhouette.
- The BOY·FRIEND watch features a dial shaped like a playing card, using appliqué techniques to transform Gabrielle Chanel into the Queen of Hearts dressed in a tweed suit.
- The CODE COCO takes its inspiration from dominoes, paired with a white quilted calfskin strap and a black lacquered dial set with princess-cut diamonds.
Sometimes, a high-end watch doesn’t have to be serious and formal. A touch of childlike fun woven into precise timekeeping can be even more captivating. This time, the CHANEL Watchmaking Creation Studio explores the playful side of the art of time with the new limited-edition CHANEL COCO GAME collection . In this game played on the wrist, Mademoiselle Chanel takes the form of a queen setting the pace, transforming graphic symbols from the world of games into exquisite watchmaking details .
- Related reading: Fresh off its Seoul show and already available: the CHANEL 2026 Métiers d’Art handbag collection, featuring 4 roomy bags for commuting
Pixel figures and playing cards: Playful takes on the J12 and BOY·FRIEND
J12 COCO GAME watch
The collection’s most eye-catching piece is undoubtedly the J12 COCO GAME 38 mm watch . It comes in glossy white ceramic and matte black ceramic versions, each with 12 round brilliant-cut diamonds set into the dial .
J12 COCO GAME watch
J12 COCO GAME watch
The most intriguing detail is hidden in the seconds hand: a pixelated Mademoiselle Chanel serves as a seconds hand in motion . To achieve perfect balance, this carbon-fiber seconds hand was precision laser-cut and took 10 months to develop . The watch is powered by the Calibre 12.1 self-winding movement, with a 70-hour power reserve and water resistance to 200 meters .
BOY·FRIEND COCO GAME watch
Meanwhile, the BOY·FRIEND COCO GAME watch turns its dial into a playing card . Gabrielle Chanel is transformed into an elegant queen of hearts, dressed in a black-trimmed tweed suit and a flat-topped straw hat . Two heart-shaped metal appliqués add a soft touch to the crisp black-and-white portrait, while 38 baguette-cut diamonds lend the design an especially rich sense of dimension .
Lively dominoes and charms at the wrist: PREMIÈRE and CODE COCO
PREMIÈRE COCO GAME watch
If you prefer a design with more of a jewelry feel, the PREMIÈRE COCO GAME watch is a good option . A black-coated steel chain is interwoven with a white calfskin strap. Most distinctive are the six charms made from sapphire crystal and white lacquer, which sway lightly with the movement of your wrist to spell out CHANEL .
CODE COCO GAME watch
The Code Coco Game watch draws its design inspiration from dominoes . Its white quilted leather strap creates a striking contrast with the two black dials and Mademoiselle clasp . One dial is set with an approximately 0.10-carat princess-cut diamond, expressing the brand’s signature style with a sense of purity .
The CHANEL COCO GAME limited-edition collection is currently being released in limited quantities . If you’d like to add this blend of childlike fun and refinement to your wrist, keep an eye on the brand’s upcoming release announcements.
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