Turning Seoul's Scenery Into Crayons! Korean Stationery Brand POINT OF VIEW Launches "A Piece of Seoul" Collection
Even gimbap becomes a palette inspiration!
Summary
- Korean stationery brand POINT OF VIEW has launched the "A Piece of Seoul" crayon collection, translating Seoul's cityscape, food, and street hues into crayons.
- The collection features three themes: "Scene of Seoul," "Color of Seongsu," and "Taste of Seoul," with each set containing four crayons in distinct colors.
- The standout "Taste of Seoul" set draws inspiration from gimbap, turning carrots, spinach, eggs, and seaweed into a four-color palette.
- Each set includes a Korean-English bilingual booklet detailing the city stories behind the colors, letting travelers and locals rediscover Seoul through a fresh lens.
- Priced at ₩5,500 per set, the collection is available at POINT OF VIEW's Seongsu flagship store, The Hyundai Seoul B2, and the official online store.
What kind of souvenirs do you like to bring home when traveling? Instead of the usual keychains or fridge magnets, design objects that fit easily into daily life are often much more tempting. Seoul-based stationery brand POINT OF VIEW has launched a crayon collection named “A Piece of Seoul.” The set transforms the city’s landscapes, street colors, and classic foods into individual crayons. From the poetically retro packaging to the carefully selected color combinations, it makes you want to collect the whole series.
Condensing Seoul’s everyday scenery into four colors
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Under the theme “A Piece of Seoul,” POINT OF VIEW has introduced three different colorways in its Book Crayon Series. Each pack contains four crayons that record different sides of Seoul through color. “Scene of Seoul” draws inspiration from memorable city sights, capturing the romantic atmosphere of Seoul’s streets with soft beige-brown, green, blue-purple, and pink. “Color of Seongsu” focuses on Seongsu-dong—a neighborhood highly popular with travelers—translating the red bricks of old buildings, street greenery, and the blended hues of old and new spaces into four crayons steeped in city memories.
Even gimbap becomes a palette—this colorway is too cute!
Images from ig / @pointofview.seoul
Among the three series, the most eye-catching is “Taste of Seoul.” The brand used classic Korean gimbap as its color inspiration, cleverly turning four ingredients into crayon shades: orange carrots, green spinach, yellow eggs, and the black seaweed wrapping it all together. The packaging features hand-drawn gimbap illustrations paired with translucent barrels, making the entire set look like a polished Korean gift that is both playful and thoughtful.
More than just stationery, it’s a Seoul keepsake worth collecting
Images from ig / @pointofview.seoul
Beyond story-rich palettes, POINT OF VIEW poured plenty of effort into the packaging details. Each crayon set includes a bilingual Korean-English booklet, letting you learn the story behind the colors as you read and doodle. The box itself, with its vintage illustration style, feels like a mini art book—perfect for displaying on a desk or taking along on trips to jot down spontaneous inspiration. The “A Piece of Seoul” series is currently priced at ₩5,500 per set and is available at the brand’s Seongsu-dong flagship store, the B2 level of The Hyundai Seoul, and its official online store. Next time you visit Seoul, add this memory-filled keepsake to your shopping list!
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