So Cute It's Collectible: Meet Los Angeles Niche Label LEEANN HUANG, Turning Strawberries and Cakes Into Dreamy Fashion!
Seriously, this is dangerously cute 🍓💗
Summary
・Los Angeles-based brand LEEANN HUANG was founded in 2022 by Taiwanese-American designer Leeann Huang, who cut her teeth at Central Saint Martins, Maison Margiela, and Chanel's ateliers, with her designs favored by the likes of Dua Lipa, Demi Moore, and NewJeans. ・The brand features playful, childlike elements like fruits and flowers, centered around its signature lenticular textile—reminiscent of childhood holographic cards—that allows garment patterns to dynamically shift depending on the viewing angle. ・The Fall/Winter 2026 collection takes "Space Disco" as its theme, drawing space fantasy inspiration from the anime Space Dandy and Disney films, blending vibrant colors, 3D pleats, checkerboard patterns, and signature fruit-and-veg lenticular designs. ・For FW26, the brand teamed up with Mexican pastry artist Queremos Pastel to weave cake and dessert imagery into the pieces, adding a whimsical, fairytale touch. ・The brand joined forces with Taiwanese fashion select shop O83O to host the "AW26 TAIWAN POP UP" in Banqiao, featuring immersive fantasy installations including giant strawberries and draped lenticular displays.
If you can’t resist cute and slightly quirky designs, Los Angeles-based fashion brand LEEANN HUANG belongs on your radar! From vibrant fruit motifs and toy-like 3D embellishments to magical fabrics that shift depending on the angle, every piece bursts with surprise, as if you’re wearing all your childhood fantasies. Founded by a Taiwanese American designer, this niche label has already won over stars like Dua Lipa, Demi Moore, and Korean girl group NewJeans. Now bringing its latest Autumn/Winter collection to Taiwan, anyone who loves discovering unique designer labels needs to add this one to their list.
From Los Angeles, LEEANN HUANG turns childhood fantasies into clothes
Founded in 2022, LEEANN HUANG is the brainchild of Taiwanese American designer Leeann Huang. A graduate of London’s prestigious Central Saint Martins, she trained at Maison Margiela and Chanel’s couture atelier Maison Lemarié. Despite her solid background in fashion design and craftsmanship, she chooses to express her creativity in the most playful, humorous ways.
Look closely at LEEANN HUANG’s creations, and you’ll realize she really knows how to make clothes fun! Childlike motifs like fruits, eyes, and flowers frequently appear on bright garments and accessories, paired with patchwork, pleating, and unusual materials that give each piece its own distinct personality. The most fascinating element is her signature use of lenticular textiles. Thanks to special optical effects, the graphics on the clothes shift depending on your viewing angle—just like those transforming hologram cards from childhood that you can’t stop staring at! This whimsical, slightly nostalgic charm has steadily drawn attention, with Demi Moore, Dua Lipa, ILLIT, KiiiKiii, and Japanese singer Aimyon all wearing her pieces to showcase their playful styles.
Strawberries, cakes, and space fantasies: the AW26 collection is too cute to look away from
For Autumn/Winter 2026, LEEANN HUANG transforms the designer’s childhood fantasies of the future into a colorful “Space Disco”! Drawing inspiration from the anime Space Dandy, the Disney movie Zenon: Girl of the 21st Century, and Jamiroquai’s music videos, she imagines throwing a fantastical space party right in her bedroom.
The collection still features the brand’s signature vivid colors, 3D pleating, and patchwork graphics, but now introduces checkerboard, animal prints, and playful patterns inspired by childhood bedroom decor. The hallmark fruit and vegetable lenticular elements also return, subtly shifting as the wearer moves to offer a fresh surprise from every angle.
Even cuter, LEEANN HUANG teamed up with Mexican dessert artist Queremos Pastel to weave sweet visions of cakes and pastries into the clothing designs, giving the whole collection a fairy-tale touch. Behind those seemingly wild patterns lies the designer’s thoughtful approach to color, fabric, and detail, reminding us of the pure joy of getting dressed.
No flight to LA needed: LEEANN HUANG brings her whimsical world to Taiwan
If you’ve already been won over by LEEANN HUANG’s cute designs, you now have a chance to experience the brand’s charm in person! To celebrate the first anniversary of Taiwanese select shop O83O, the two have teamed up to host the LEEANN HUANG AW26 TAIWAN POP UP, bringing the new Autumn/Winter collection to Banqiao. Alongside getting a close look at the clothes, you’ll find giant strawberries, custom lenticular drape installations, and bright, fun decor inside the store, making the whole space feel like stepping into the designer’s imaginative universe. From the garments to the installations, smile-inducing details are hiding in every corner.
Sometimes it’s nice to drop your styling rules and just pick a piece that makes you genuinely happy! If you love fashion with a sense of humor and a strong personality, LEEANN HUANG is absolutely worth checking out. Take advantage of this Taiwan-exclusive pop-up and step right into her whimsical world!
