They're taking over the algorithm: 7 Australian indie brands you need to know in 2026 for effortless laid-back style
I’ve already quietly added these to my cart! 🤩
Summary
- Melbourne label Scarlet & Sam went viral on social media with its Capsule flight jacket and a range of wardrobe basics.
- Other Normal was founded in 2023, drawing inspiration from ’90s yoga pants and low-rise cuts.
- Sydney-based Roc Boots launched in 1990, and its Kinetic slide collection is getting lots of attention this year.
- Emerging swimwear brand Rashi World uses Econyl eco-friendly nylon, focusing on UPF sun protection and skin-friendly designs.
When you’re getting dressed to head out, do you ever feel like your closet is missing that one easy yet stylish piece? In recent years, we’ve seen London indie labels and niche Spanish aesthetics take turns in the spotlight, yet lately, a quick scroll through TikTok or Instagram shows that the algorithm is practically taken over by Australian fashion with serious It Girl energy. From Melbourne to Sydney, these brands have won over plenty of stylish women with seasonless basics, bold colors, and relaxed cuts.
Australian brands are so appealing because they know how to add a touch of rebellion or retro flair to everyday clothes. Founded in 2021, Scarlet & Sam took social media by storm with its much-talked-about Capsule bomber jacket, while the equally buzzed-about Other Normal has taken ’90s-inspired low-rise pants to the next level. If you’re looking to freshen up your wardrobe in 2026, we’ve rounded up seven Australian labels that are heating up on social media. See if any catch your eye.
The hitmakers taking over the algorithm: Scarlet & Sam and Mode Mischief
You can’t talk about this wave of Australian fashion without mentioning Melbourne. Founded in 2021 by Scarlet Robertson, Scarlet & Sam is now practically a wardrobe essential for Australian girls. Along with its Capsule bomber jacket, which gets plenty of attention online, the brand’s Juicy wedge shoes and Scrunched ruched T-shirts are also popular pieces, pairing classic silhouettes with modern details.
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Also founded in Melbourne by Mia Zotos, Mode Mischief Studios has expanded rapidly over the past few years, opening pop-up stores in Sydney, New York, and Los Angeles. The Amber dress, Mimi crop top, and Costes midi skirt are regular best-sellers, with body-hugging cuts that don’t feel constricting. They strike just the right balance between subtly sexy and easy to wear every day.
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’90s nostalgia and low-waste minimalism: Other Normal and Blanch
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If your everyday outfits lean nostalgic, Other Normal, founded in 2023, is a great choice. Drawing on silhouettes that were popular in the ’90s, such as yoga pants and three-quarter sleeves, the brand is best known for its low-rise pants, recently released in a capri-length version as well. Pair them with a brightly colored V-neck tank for a look straight out of Y2K street-style photos.
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Blanch, which was founded in Western Australia, takes a quieter approach. Its clothing is made in small batches by a small team in Indonesia, with a focus on reducing waste. Although it offers a limited range, highly wearable pieces such as the Stella T-shirt and Lucy tank, in distinctive shades like glacier blue and chili red, can last longer than buying piles of fast fashion. It’s a great fit for anyone who likes a minimalist style.
Street-style footwear and functional swimwear: Roc Boots and Rashi World
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Turning to accessories and functional clothing, Roc Boots, founded in Sydney in 1990, is one of Australia’s longest-running brands. Deeply influenced by music culture and street style, it uses premium full-grain leather to create footwear with a distinct character. Recent best-sellers include the Kimchi flip-flops and Kinetic slides, while the classic Racer and Ridge lines still have devoted fans.
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New swimwear label Rashi World, which just launched in April 2026, focuses on skin health and environmental awareness. Its debut collection is made with Econyl, a sustainable nylon produced from recycled fishing nets and ocean waste, and every swimsuit offers UPF sun protection. In such a competitive swimwear market, this care for the skin is genuinely appealing.
Modern silhouettes rooted in culture: Tissa
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Some designs are appealing because they have a story behind them. Tissa was founded in 2026 by Minuri and Naomi, two Sri Lankan women who grew up in Australia. They strip traditional sari silhouettes down to their essence, then rework them with lively prints and modern cuts, giving stylish women who want to celebrate their cultural heritage a more everyday, contemporary option.
Pieces from all of these Australian brands are currently available on their official websites. Rather than only chasing big-name labels, could these niche designs with their own distinct identities be a reason to pick something up for this year’s seasonal wardrobe refresh?
Here are a few recent stories worth checking out as well:
- Still stressing over how to match couple outfits for fall? UNIQLO teams up with Jennie MV male lead Kai to bring everyday couple styling inspo
- UNIQLO 2026 Fall/Winter collection is here, every Uniqlo U 10th-anniversary piece is so easy to style!
- Selling out the moment it drops: ALO teams up with ambassador Jisoo to launch the 2026 Fall collection, and the tennis dress is a must-watch
