Sprinting for 90 minutes without coming loose! While everyone’s focused on the game, all eyes are locked on Haaland’s hair tie instead
The reason his bun doesn’t budge at all～
Summary
- Norwegian striker Erling Haaland’s bun stayed perfectly in place even as he sprinted around the pitch for 90 minutes, unexpectedly putting the KKNEKKI hair tie on his head in the spotlight.
- The hair tie is from Norwegian brand Bon Dep; Haaland not only serves as its ambassador, he also officially became a shareholder in 2024.
- Each KKNEKKI hair tie is woven from more than 60 fine threads, known for its strong hold and distinctive braiding technique.
- The brand launched a limited-edition co-branded gift box in 8 jersey-matching colors, priced at 28 euros, which sold out on June 20.
As the World Cup is in full swing, Norwegian striker Haaland’s bun remains firmly in place even after 90 minutes of sprinting. It brings to mind spending half an hour at home perfecting a bun, only for it to come loose before you’ve even been out for half a day. The secret lies in this hair tie from Norwegian brand KKNEKKI.
- Related reading: Stop wearing an ordinary “bun”: This is how the most fashionable girls are styling their buns now!
The secret behind the woven design that stays put through 90 minutes of sprinting
What sets this product from Norwegian brand Bon Dep apart is its unique weaving technique. Each KKNEKKI hair tie is tightly woven from more than 60 fine threads. Compared with traditional elastic bands, which can snag hair or lose their stretch, this design provides plenty of hold while reducing pulling on the scalp and hair. Whether it’s a high ponytail or a bun, it stays perfectly in place during intense exercise.
From brand ambassador to shareholder: a surprise collaborative gift set
Haaland’s connection with KKNEKKI clearly goes beyond simply being a fan of the product. In 2024, he officially became a shareholder in its parent company, Bon Dep, transforming from a consumer into a brand shareholder. For a special occasion, KKNEKKI released a limited-edition Haaland collaborative gift set. It includes 8 colors, each precisely matched to one of the 8 classic jersey colors Haaland has worn throughout his career.
If you usually favor a relaxed French bun or a sleek high ponytail, this hair tie’s wide range of colors also makes it a great everyday accessory to wear on your wrist. Compared with the plain black elastics on the market, its delicate woven texture adds an understated touch of polish to a simple outfit. This collaborative gift set is currently sold out on the official website, so if you’re interested, keep an eye on the brand’s restock announcements and have your alarm ready.
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