ZO&FRIENDS new pop-up Lucky Shop: This time ZOA transforms into GD, serving full-on resting-bitch-face charm!

Korea’s hugely popular character brand ZO&FRIENDS is back with its new “Lucky Shop” pop-up. Starting March 12, the ZOA craze will sweep Seoul, bringing comforting merchandise and even a K-pop superstar into the mix?

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LINE FRIENDS SQUARE | 라인프렌즈 스퀘어（@linefriends_square）分享的貼文

Blind box fans, take note: ZOA recreates GD’s iconic looks!

 

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The item fans are most excited to get their hands on at “Lucky Shop” is undoubtedly the “ZOA Styling Blind Box” series. ZOA is having fun with a wardrobe change this time, from an elegant lace collar and a literary-inspired plaid skirt to a sheer daisy dress full of springtime charm. The details of each design are impressively intricate. The most surprising highlight is ZOA dressed in G-Dragon Kwon Ji-yong’s iconic concert looks, recreated with remarkable accuracy!

Comforting everyday items: From Russian dolls to cute pajamas

 

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Along with the blind boxes, a range of limited-edition merchandise is launching at the same time. The “ZOA Russian Doll” features ZOA figures with different expressions and outfits nested from largest to smallest. There’s also a giant ZOA plush, baseball caps, and even pajamas and sleep masks to keep you looking adorable at home. Each item is practical, with a comforting charm that brings a smile to your face!

Limited-time pop-up!

For now, the “Lucky Shop” pop-up is only being held in Korea, and the first wave is expected to draw large numbers of fans and personal shoppers looking to stock up. Many fans in Hong Kong and Taiwan have also been asking on the official social channels for ZOA to arrive overseas soon. If you happen to have friends in Seoul or are planning a trip to Korea, tag them and ask them to shop for you! Missing this limited-edition merchandise drop really could leave you regretting it so much you can’t sleep.

Seoul Myeongdong Store
Dates: March 12–19
Address: LINE FRIENDS SQUARE Myeongdong Store

Seoul Jamsil Store
Dates: March 12–22
Address: Lotte World Mall, 1st-floor atrium

Busan
Dates: March 12–22
Address: Shinsegae Department Store Centum City, B2

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