Could these be the merch? GD × McDonald’s drops limited-edition burgers, and even the ad’s background song is sung by him
Looks like the diet plan will have to be postponed again～
Summary
- 13-country Asia campaign: Led by McDonald’s Korea with G-Dragon as ambassador, aiming to spread Korean food culture across Asia.
- Limited-edition new sauce burgers: In Korea, the “McCrispy Hot Pepper Cream Burger” and “McSpicy Hot Pepper Cream Burger” will launch first on September 17, featuring a sweet, spicy and creamy flavor.
- PEACEMINUSONE merch: The teaser shows the classic McDonald’s crew cap and metal pins.
McDonald’s latest promotional video has fans especially excited about the song that runs throughout the ad: the rhythmic background track is sung by G-DRAGON himself. With his laid-back, trend-forward vocals, he perfectly works the classic “I’m lovin’ it” slogan into the lyrics, making every casual shot feel like a music video.
- Related reading: GD has another dream collaboration: G-DRAGON × McDonald’s drops a surprise teaser. What products will it bring?
Limited-edition flavor: “Korean Gochujang Butter Sauce”
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In Korea, this exclusive sauce will be featured in two signature burgers: the “McCrispy Gochujang Butter” and “McSpicy Gochujang Butter.” Whether you prefer crispy, golden fried chicken thigh or the classic chicken patty with its spicy aroma, you’ll get to taste the modern Korean flavor of gochujang butter sauce. The new sauce will also be sold separately as a dipping sauce.
Will collaboration merch launch at the same time?
Beyond the limited-edition menu items, details revealed in the promotional video and teaser images have sparked plenty of discussion on social media. The visuals feature McDonald’s classic red-and-yellow staff cap and several detailed metal pins, with the heart motif that appears throughout this campaign faintly visible on them. Could these be merchandise for the collaboration? It’s certainly something to look forward to.
After launching in Korea on September 17, the campaign will gradually announce local launch details and exclusive menus in 13 other Asian markets, including Taiwan and Singapore.
Join POPBEE Circle and subscribe to the POPBEE newsletter for the latest updates, and be among the first to learn about exclusive perks and discounts. Beyond this article, here are a few recent stories worth checking out:
- GD has another dream collaboration: G-DRAGON × McDonald’s drops a surprise teaser, what products are coming?
- A warm get-together in his birthday month! G-DRAGON limited-time pop-up lands in Hong Kong with exclusive mint-colored merch
- Put your childhood dreams into a daisy: PEACEMINUSONE Toy Story pop-up store in Hong Kong opens in August with three must-visit highlights
