His influence really has no limits! G-DRAGON takes on a new cross-field role as promotional ambassador for the World Heritage Committee
This crossover move is something to be proud of!
Summary
- Singer G-DRAGON (Kwon Ji-yong) has been appointed promotional ambassador for the 48th session of the UNESCO World Heritage Committee.
- This year’s World Heritage Committee session will be held in Busan, South Korea, from July 19 to 29, 2026.
- This is the first time in 38 years that South Korea is hosting, since joining the Convention Concerning the Protection of the World Cultural and Natural Heritage in 1988.
- G-DRAGON will use his globally recognized influence in culture and the arts to support campaigns promoting the protection of World Heritage.
July has only just begun, and South Korea’s entertainment industry has already received exciting news. K-pop superstar G-DRAGON, who has always been at the forefront of fashion and art, has taken on another surprising new role: He has officially been appointed promotional ambassador for the 48th session of the UNESCO World Heritage Committee, to be held in Busan later this month.
- Related reading: G-Dragon spoils his employees! The warm leadership philosophy of “Brother Dragon”: My family and employees come first
Hosting the event for the first time in 38 years
According to an official announcement from South Korea’s Cultural Heritage Administration on July 3, this international conference holds special significance for the country. Since joining the Convention Concerning the Protection of the World Cultural and Natural Heritage in 1988, South Korea is hosting this major international gathering for the first time in its 38 years as a State Party. The event addresses issues including World Heritage nominations, protection, and management. This closely watched meeting will take place in Busan from July 19 to 29, with global attention focused on the city.
A cultural and artistic influence that can’t be ignored
South Korea’s Cultural Heritage Administration emphasized that G-DRAGON is not only a globally acclaimed K-pop artist, but also has broad international influence in culture and the arts. GD has long quietly used the power of art to address social issues and promote public-interest culture. Officials believe he is the “best partner” to promote the session, as he can bring awareness of World Heritage protection to a global audience.
As the face of this session, G-DRAGON will take part in promotional activities for World Heritage protection. Through his agency, GD also shared heartfelt remarks, saying that World Heritage is a precious asset all humanity should protect together. He hopes to use his own influence to share a message of peace that resonates with more people and encourages everyone to act together.
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