Not just crossing over wandering spirits, but bad moods too! Showsento turns Ghost Month into a cup of milk tea
SOH blends traditional herbal ingredients into Tieguanyin milk tea, making daily wellness easier.
Summary
- Xiao Xiandao is launching a Ghost Month limited-edition drink, “Du Milk Tea,” available from July 31 to September 10.
- The drink features mugwort, dried tangerine peel, lemongrass, mint and Tieguanyin tea, transforming traditional Chinese medicinal herbs into a refreshing milk tea.
- New-generation wellness brand SOH is making its first public debut and has announced that its first product, mood shot, will launch at the end of August.
When people talk about Ghost Month, what usually comes to mind first is worship rituals, taboos, and wandering spirits. Showsento has instead chosen to turn this month into a milk tea you can actually drink. The hand-shaken drink brand Showsento Kampo Tea, inspired by traditional herbal medicine, has launched a summer‑only “Crossing Milk Tea,” meant not only to placate wandering spirits, but also to help carry away the stifling heat and bad moods.
Ghost Month isn’t just about worship – it can also become a cup of milk tea
images from / Showsento
At its first “渡・夏 Passage d’Été” new-product media event, Showsento officially unveiled its Ghost Month limited-edition “Crossing Milk Tea,” set to launch on July 31 and available through September 10.
Built around the concept of “not only guiding wandering spirits onward, but also carrying away bad moods,” this milk tea draws on the mugwort imagery commonly associated with Ghost Month, along with dried tangerine peel, lemongrass, and mint. Mugwort lends an herbal aroma, dried tangerine peel adds a warm, rounded depth, and lemongrass and mint give the drink a refreshing quality suited to summer.
The tea base combines Tieguanyin with creamy notes and finishes with honey. The brand also continues its practice of using monk fruit sweetener throughout, reducing the cloying sweetness and making the drink feel lighter. Traditional Chinese medicine is no longer just associated with the bitter memory of medicinal remedies; it has been reimagined as a more approachable hand-shaken drink.
You don’t need perfect self-discipline: SOH turns self-care into a way of life
images from / Xiaodu Niao
The event also marked the first public reveal of SOH, a next-generation everyday self-care brand. Its name comes from Spirit of Han, and it grew out of a traditional Chinese medicine pharmacy with more than 60 years of history. The brand hopes to rethink how modern people care for their well-being.
SOH sees the body as a state that changes with life, rather than a problem waiting to be fixed. The brand does not expect everyone to be disciplined, keep a regular routine, or be perfect every day. Instead, it hopes to offer a simpler, more stylish way to care for yourself when life gets busy, emotions fluctuate, or you occasionally feel tired and unlike yourself.
The phrase “not perfect. still me.” on the packaging carries this idea forward, with each product designed as a small package to give yourself each day. SOH’s first product, mood shot, is expected to launch at the end of August. Before its official release, it has already received feedback from hundreds of consumers.
From summer milk tea to Mid-Autumn desserts, opening up the world of traditional Chinese medicine flavors
images from / Xiaodu Niao
Showsento hopes to bring traditional Chinese medicine beyond beverages, extending it to desserts and more everyday settings. For the Mid-Autumn Festival season, it will partner with dessert brand Allumer Dessert to launch the “Guardian Moonlight Gift Box: The Big Adventure of Butter Baby and the Island Guardian Beasts.”
Built around the story of Butter Baby taking on six mythical wonders, the gift box incorporates herbal flavors into French desserts. Ranging from sweet-and-tart and rich to exclusive flavors, it brings traditional Chinese medicine beyond medicine cabinets and teacups, making it part of festive gifting as well.
The brand has also introduced its “Island-Building Collaboration Program” for the first time, hoping to partner with food, beverage, and lifestyle brands in cities including Taipei, New Taipei, Taichung, and Hsinchu. From a Ghost Month milk tea and everyday self-care products to Mid-Autumn desserts, Showsento and SOH are not simply repackaging tradition to make it feel younger. They want to bring traditional Chinese medicine naturally back into modern life.
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