Who could say no to dreamy pink? The iPhone 17e and new iPad Air launch together, the value for money is almost unfair

Apple’s spring launches are always eagerly anticipated, and this year the company has clearly cracked the code for combining great value with great looks. Announced today, the iPhone 17e and new M4-powered iPad Air both raise the bar on specs while keeping prices accessible. Whether you’re a student looking to upgrade your phone or a multitasking young professional after more efficient ways to work, this new lineup is sure to win you over.

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This season’s most stylish tech accessory

The first thing to catch the editorial team’s eye was the iPhone 17e’s new “Soft Light Pink.” Set against its premium matte finish, the shade has a soft, understated feel. Compared with the brighter pinks of past models, this pink feels more stylish and won’t get old.

Don’t be fooled by its approachable appearance: the iPhone 17e is powered by the flagship-grade A19 chip and equipped with the latest C1X modem system, delivering connection speeds twice as fast as the previous generation. For women who love taking photos, its 48-megapixel Fusion camera supports 4K Dolby Vision video and 2x optical-quality telephoto, so the iPhone 17e can easily handle everything from everyday vlogs to atmospheric portraits. Even more surprising, base storage has doubled to 256GB while prices still start at HK$ 5,099 / NT$ 21,900, making it the most cost-effective iPhone option currently available.

iPhone 17e

New Soft Light Pink, black, and white

Starting at HK$ 5,099 / NT$ 21,900

The iPad Air gets the M4 chip, bringing Pro-level performance to a midrange tablet

Meanwhile, the highly praised iPad Air has also received an epic upgrade. Apple has skipped ahead to the M4 chip, making this midrange tablet a full 2.3 times faster than the M1 model. That means smoother performance that comes close to the iPad Pro when you’re editing complex 4K video or using AI illustration tools.

The new iPad Air comes in 11-inch and 13-inch sizes and supports the latest Wi-Fi 7 technology. For readers who work long hours at coffee shops or while traveling for business, the 13-inch display offers more room for multitasking. Despite the major performance boost, Apple has kept prices in check: the 11-inch model starts at just HK$ 4,599 / NT$ 18,200, making it a highly appealing investment for urban women seeking a lightweight work setup.

If you’re in that awkward stage where your older device has slowed down and is running out of storage, this spring’s new releases undoubtedly offer the most sensible upgrade path.

M4 iPad Air

11-inch model starting at HK$ 4,599 / NT$ 18,200

13-inch model starting at HK$ 6,299 / NT$ 25,200

Release dates

iPhone 17e and the new iPad Air will be available for preorder starting March 4, Wednesday, and will officially go on sale on March 11, Wednesday.

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