Rosé is the first to try the iPhone 18 Pro in Burgundy Red! Apple’s thinnest-ever foldable iPhone Duo is here, all the new launches from the event at a glance

Apple dropped one bombshell after another at its fall event, and the one that had fashion lovers’ hearts racing most was the dream device, iPhone Duo. It’s like folding a compact iPad mini perfectly in half: open it up and it becomes the thinnest iPhone in Apple’s history, with Touch ID, a nostalgic favorite, making a surprise return. The iPhone 18 Pro didn’t disappoint either, with a smaller Dynamic Island and a camera upgraded with a professional-grade variable aperture. Best of all, style icon Rosé has already shown off its richly textured “burgundy” finish on Instagram. Along with the Apple Watch 12’s premium ceramic feel, the outdoor-ready Ultra 4, and the significantly upgraded AirPods 5, the lineup hits the mark for fashion and tech fans alike.

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The foldable iPhone Duo makes a splash

The biggest surprise at this year’s event is undoubtedly the major new release officially replacing the standard iPhone: iPhone Duo. This much-anticipated foldable takes modern design to the next level, inspired by the idea of folding a compact iPad mini perfectly in half. When folded, it slips easily into a stylish small bag; unfold it, and you get a spacious 7.6-inch display, making it the thinnest iPhone in Apple’s history. Longtime Apple fans will be especially happy to see Touch ID fingerprint unlocking return to the device. Built with Grade 5 titanium and Ceramic Shield 2 reinforced glass, it brings portability, a fashionable look, and smooth multitasking together, making it this year’s most revolutionary fashion-tech device.

Rosé gets an early look: iPhone 18 Pro in “Burgundy Red” with variable-aperture photography

Fashion fans have their eyes on the iPhone 18 Pro / Pro Max. Trendsetter Rosé has already shown off the new “Burgundy Red” finish on social media, with its cool metallic sheen and clean lines. A Glacier colorway is also arriving at the same time, set to spark the next wave of fashionable color trends.

The technical upgrades are equally impressive. The Dynamic Island is noticeably smaller for a cleaner, more immersive display; the 48MP Fusion main camera introduces Variable Aperture technology for the first time, letting you control the degree of background blur. Combined with the A20 Pro chip’s powerful processing, everyday snapshots and street-style portraits alike take on a film-like cinematic feel, making it an ideal tool for girls documenting their OOTDs.

Luxury ceramic texture: Apple Watch 12 and the outdoor-ready Ultra 4

The fashion accessory on your wrist is also getting a major upgrade in texture and quality. The new Apple Watch Series 12 introduces a premium ceramic case material for the first time, with a warm, elegant feel and luxurious sheen that blends naturally with haute couture looks and everyday outfits. Its upgraded health-sensing system provides updates on your heart rate and physical condition at any time, balancing style and practicality.

Designed for outdoor sports enthusiasts, the Apple Watch Ultra 4 offers up to 50 hours of battery life and integrates Readiness assessments with powerful Audio Intelligence. Whether you’re trail running in the mountains or enjoying water sports outdoors, it’s a reliable and stylish companion for exploring the outdoors.

Open-style noise canceling and Live Translation: AirPods 5 arrives in two versions

AirPods, an essential part of music lovers’ lives, gets a fifth-generation upgrade. With a new multi-port acoustic architecture and open-style active noise canceling (ANC), it can reduce external noise by up to 50%. The upgraded Siri AI supports head-gesture controls, while Live Translation enables real-time translation for easier communication when traveling abroad. Its dust and water resistance has also been upgraded to IP57. Apple is offering two options: the base version comes with powerful features, while the advanced wireless-charging version adds on-stem volume control and longer battery life. With powerful features and stylish convenience, it’s one of this year’s lifestyle accessories you can confidently buy without a second thought.

iPhone Duo
Price: From HK$ 17,499 / From NT$ 74,900
Release date: Pre-orders begin at 8 p.m. on October 16; available October 23

iPhone 18 Pro
Price: From HK$ 10,499 / From NT$ 44,900
Release date: Pre-orders begin at 8 p.m. on September 12; available September 18

iPhone 18 Pro Max
Price: From HK$ 11,499 / From NT$
Release date: Pre-orders begin September 12; available September 18

AirPods 5
Price: From HK$ 1,099 / From NT$ 4,490
Release date: Available September 18

Apple Watch 12
Price: From HK$ 3,199 / From NT$ 13,900
Release date: Available September 18

Apple Watch Ultra 4
Price: From HK$ 6,499 / From NT$ 27,900
Release date: Available September 18

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