A huge hit in Japan! Häagen-Dazs 2026 new Rocky Crunchy arrives in Hong Kong: must-try Salted Honey Butter + Strawberry flavors
We finally get to try this god-tier ice cream!
The Häagen-Dazs Rocky Crunchy ice cream series, a huge hit in Japan, has finally arrived in Hong Kong! Priced at HK$ 39, this new offering features “extra-hard” crunchy cookie pieces paired with smooth ice cream and will launch first at 7-Eleven on March 23, 2026. Available initially in Salted Honey Butter and Strawberry flavors, its rich sauce center and crisp, crunchy texture make it one of this season’s most worthwhile desserts to try.
Häagen-Dazs™, which has been generating plenty of buzz in Japan lately, is finally up to something new! If you love ice cream with all kinds of textures, this new release will definitely win you over. The highly anticipated Rocky Crunchy series has officially announced its arrival in Hong Kong, breaking away from the single-note texture of traditional ice cream with an unprecedented “hard and crunchy” experience.
Why did Häagen-Dazs Rocky Crunchy become such a hit in Japan?
The series features large, “extra-hard” crunchy cookie pieces that generously cover the ice cream’s surface, delivering a firm, satisfying crunch with every bite. Together with Häagen-Dazs™’s signature rich, smooth ice cream and the sauce center hidden within, smooth, sweet, and crunchy textures burst together in your mouth. The interplay of these three textures makes every bite a surprise, so it’s no wonder Japanese women flooded their feeds with it as soon as it launched.
🍯 Crunchy Cookie Salted Honey Butter Ice Cream
If you prefer sweet-and-salty flavors, this Salted Honey Butter variety is the top pick. The large butter cookie pieces on top are specially baked to give them a firm, distinct crunch. The biggest surprise is the rich honey sauce inside, enhanced with a touch of lemon juice that balances the sweetness just right and brings out the cookies’ savory buttery notes. Paired with the delicate, smooth butter honey ice cream below, the dairy richness and honey blend perfectly, with each layer balanced just right.
🍓 Crunchy Cookie Strawberry Ice Cream
If you’re a fan of fruity flavors, this Strawberry variety is definitely your first choice. The surface is covered with firm dark cocoa cookie pieces, with a rich cocoa aroma. Paired with fresh strawberry sauce on top and strawberry ice cream underneath, the sweet-tart fruit flavor creates a striking contrast with the rich cocoa. The fruit and dairy flavors come together for a refreshing taste that doesn’t feel heavy.
Where can you buy Rocky Crunchy in Hong Kong? A complete guide to release dates and prices
Here’s the release information everyone has been waiting for! The Rocky Crunchy series has a suggested retail price of HK$ 39. If you want to be among the first to try it, keep an eye out for its initial release at 7-Eleven from March 23, 2026. From April 6, it will gradually roll out to major supermarkets, including YATA, AEON, FRESH, UNY APITA, city’super, and PandaMart. Add it to your must-buy list and pick one up this weekend as a reward for yourself!
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