Continuously updated｜2026 Mid-Autumn gift box picks: from luxury mooncakes to cute collabs, bookmark this gift list first!
Want to give a more tasteful Mid-Autumn gift this year? This is the one to read!
There’s still some time before the Mid-Autumn Festival, yet major brands have already begun unveiling this year’s holiday gift sets. For many, Mid-Autumn gifting is no longer as simple as choosing a box of mooncakes. It’s about conveying just the right sentiment to family, friends, colleagues, or clients through flavor, packaging, story, and practicality.
The 2026 Mid-Autumn gift sets are just as exciting, ranging from collectible mooncakes created by luxury hotels and French pastry-and-tea pairings to character collaborations generating plenty of buzz. Each offers a different expression of the art of gifting. POPBEE will continue rounding up this year’s Mid-Autumn gift sets worth watching. Whether you’re looking for something polished, cute, practical, or a festive pick that will leave an impression, start with this list.
- Related reading: What should you give friends or family for a housewarming? The 10 most popular housewarming gifts – and taboos you should never overlook!
2026 Mid-Autumn Festival Gift Guide 1.
open it. | “COSMIC DUST” Limited-Edition Mid-Autumn Gift Box
If you want to move beyond traditional mooncakes this year, open it. offers a more design-focused Mid-Autumn option with French madeleines. For Mid-Autumn 2026, the brand has teamed up with O.OO™, the design team made up of Pip Lu Yi-hua and Szu Liu Yu-hsien, to create a limited collector’s gift box inspired by “COSMIC DUST.” O.OO™ has created key visuals for National Day, the Golden Bell Awards, and Sunset Rollercoaster album designs. This time, it translates moonlight, stars, and pastry craftsmanship into packaging that makes the Mid-Autumn gift box more than a present – it is also a design piece worth collecting.
For flavors, open it. is introducing three new limited-edition madeleines this year. The “Lemon Icing Madeleine” uses Taiwanese lemon juice for a refreshing sweet-tart flavor. The “Golden Sand Cheesecake Madeleine” combines salted egg yolk, cheese, and chewy mochi, bringing familiar Taiwanese savory notes to a French pastry. The “Golden Banquet Fruit Madeleine” uses state-banquet-grade Sweet Golden Four Bloom rose jam, along with Cointreau, Yilan noblewoman kumquats, and walnuts, for elegant layers of fruit flavor. The box also includes Italian truffle crispy rice, cocoa walnut cookies, and almond raisin cookies. From its design to its flavors, it feels like a refined holiday selection for anyone who loves French pastries and thoughtfully designed packaging.
2026 Mid-Autumn Festival Gift Guide 2.
FÉPON Patisserie | Classic Salted Egg Yolk Pastry Gift Box and “Double Delights” Gift Box with Shin Yeh
FÉPON Patisserie, whose gift boxes sold out online within 15 minutes of going on sale last year and are considered among the hardest Mid-Autumn gift sets to get each year, is back for the 2026 season. Sales officially open at noon on July 8 via its website, with pickup available beginning August 17. Alongside the classic salted egg yolk pastry gift box that is a yearly favorite, FÉPON continues its popular collaborations with the “Double Delights” Gift Box created with Shin Yeh, turning memories of Taiwanese dining tables into more refined holiday flavors. The brand is also partnering again with Tsujiri, the century-old Kyoto tea brand, for several tea-inspired collaborative gift boxes. From salted egg yolk pastries and honey pastries to French-style pineapple pastries, classic cookie tins, and matcha desserts, there is plenty to choose from. If you hope to get a FÉPON Mid-Autumn gift box this year, you will need to act fast – and decide which box you want to take home first.
2026 Mid-Autumn Festival Gift Guide 3.
W Taipei | “BE REAL” Mooncake Gift Box
W Taipei is launching its “BE REAL” Mid-Autumn mooncake gift box this year, inspired by real-time social sharing and the brand’s “Keep It Real” philosophy. Its bold contrasting colors and flowing lines speak to genuine connections between people. Most notably, each box comes with a limited-edition “W Instant Camera” disposable color film camera, so moments of reunion can live beyond a phone screen as physical photos to keep.
The box contains two mooncake varieties created by the chef at YEN Chinese Restaurant, with three of each for a total of six. The classic “Silky Custard Mooncake” pairs red-soil salted duck egg yolk with French Isigny cultured butter for a rich sweet-savory flavor. The new “Lychee White Bean Paste Mooncake” blends white bean paste with the fruity notes of Black Leaf lychee for a delicate, refined taste. The “BE REAL” Mooncake Gift Box is priced at NT$ 1,880. Online ordering opens July 8, with pickup available from August 26 through September 25.
2026 Mid-Autumn Festival Gift Guide 4.
Moono | “Moonwalk,” “Moon Pestle,” and “Moon Laurel” Moon Rabbit Gift Boxes
Hong Kong boutique bakery brand Moono is launching three Taiwan-exclusive Mid-Autumn gift boxes this year under the theme “Gaze at the Moon Together”: “Moonwalk,” “Moon Pestle,” and “Moon Laurel.” Featuring the moon rabbit and Chinese lattice-window art, the packaging turns classic imagery – Chang’e flying to the moon, the Jade Rabbit pounding medicine, and Wu Gang cutting down the laurel tree – into holiday wishes for reunion, health, and achievement, giving Mid-Autumn gifting an added sense of story.
The three gift boxes are designed for different gifting needs. “Moonwalk” centers on the brand’s signature custard mooncakes, salted egg yolk lotus seed paste mooncakes, and aged tangerine peel red bean mooncakes, making it suitable for elders and important clients. “Moon Pestle” combines custard mooncakes, classic palmiers, and chocolate and matcha cookies in a generous assortment for corporate employees or family sharing. “Moon Laurel” includes salted egg yolk lotus seed paste mooncakes, palmiers, Earl Grey tea cookies, and genmaicha cookies, with more delicate layers of tea flavor.
Moono is also introducing new lava fillings this year, including “Lava Milk Tea” made with Lipton black tea and richly aromatic “Black Sesame,” along with its first four-piece “Four Lava Mooncakes” gift box for lighter, more flexible gifting options. Early-bird pre-orders and bulk corporate orders are already open for anyone planning their Mid-Autumn gifting ahead of time.
2026 Mid-Autumn Festival Gift Guide 5.
Fauré Le Page Pâtisserie | “Auspicious Rabbit Welcomes the Moon” Mid-Autumn Mooncake Gift Box
French dessert brand Fauré Le Page Pâtisserie, which has previously been selected to collaborate with luxury brands including Hermès and Chanel, is launching its limited “Moon Banquet” gift box for Mid-Autumn this year. Under the theme “A feast beneath the moon, a happy reunion,” its packaging incorporates layered mountains, flowing cloud motifs, and a bright moon. Modern interpretations of classical motifs depict the beauty of mountains, clouds, and moonlight, adding an elegant, poetic Eastern touch to gifting.
For its flavors, Fauré Le Page Pâtisserie continues to interpret Taiwan’s local ingredients through French techniques, incorporating red-fleshed guava, high-mountain Jin Xuan tea, and Japanese Kairi white chocolate. The result is a Mid-Autumn option with delicate dessert flavors and a sense of holiday ceremony. It is one to keep in mind if you want to avoid traditional mooncakes while still looking for refined flavors and well-designed packaging.
2026 Mid-Autumn Festival Gift Guide 6.
Humble House Group | “Moon Banquet” French Handcrafted Pastry Mid-Autumn Gift Box
Humble House Group is launching its new “Auspicious Rabbit Welcomes the Moon” Mid-Autumn gift box series this year, with four options at different price points. The range includes Cantonese-style, Momoyama, and custard mooncakes, along with popular salted egg yolk pastries. This year’s biggest highlight is the addition of a premium domestic Dong Ding oolong tea set for the first time, as well as a buzzworthy “Dubai Chocolate” Momoyama mooncake. Aimed at corporate gifting, gifts for friends and family, and personal enjoyment, the full series is available for pre-order through September 5 with early-bird discounts starting at 16% off.
Beyond the tea gift box, this year’s “Welcoming Autumn” box brings together inventive flavors including salted egg yolk pandan, raspberry Noble Concubine lychee, and Japanese sencha chestnut. The “Soaring Rabbit” box comes with kumquat pineapple cakes and handmade cookies for a generous assortment. The annual bestseller, the “Auspicious Gold” salted egg yolk pastry gift box, also returns this year with three different pastry varieties: XO mille-feuille, red bean pineapple, and classic lotus seed paste, bringing new ideas to a classic Mid-Autumn pastry.
2026 Mid-Autumn Festival Gift Guide 7.
Yu Xiang Xian | “Black Gold Mirror Moon Gift” Mooncake Gift Box
Yu Xiang Xian, a premium mullet roe brand from Budai, Chiayi, is launching its new limited-edition “Black Gold Mirror Moon Gift” mooncake box for Mid-Autumn this year. Inspired by “black gold reflecting the moon, golden autumn luxury,” it incorporates mullet roe, known as the “king of amber from the sea,” into mooncakes. Available in six- and eight-piece boxes, it is priced from NT$ 980 to NT$ 1,680. Limited pre-orders are now open, with early-bird discounts of up to 20% off through August 15.
The gift box includes three mullet roe mooncake specialties – Black Gold Custard Lava, Black Gold Moonlight Cake, and Black Gold Osmanthus Puff Pastry – paired with two lava flavors, Osmanthus Oolong Tea and Caramel Macchiato. It reinterprets traditional ingredients as premium desserts. Inspired by the aging process of mullet roe, the packaging uses warm gold tones and circular visual elements for an understated, elegant premium feel, adding a sense of ceremony and collectibility to Mid-Autumn gifting.
2026 Mid-Autumn Festival Gift Guide 8.
Häagen-Dazs | Chewy mochi x ice cream “Soft Moon Ice Heart” Mooncake Gift Box
Häagen-Dazs is launching six Mid-Autumn gift box series this year under the theme “Savor beneath the moon, share an elegant feast,” including its first “Soft Moon Ice Heart” mochi ice cream mooncakes. Chewy mochi wraps strawberry and vanilla ice cream, offering a texture unlike that of traditional mooncakes. Early-bird offers are available now through September 6, with single boxes starting at 12% off and discounts of up to 28% off, plus a bonus “buy 6 boxes, get 6 scoops” promotion.
Alongside the new release, this year’s popular “French Feast Macaron Ice Cream Gift Box” has been upgraded with the brand’s classic tweed insulated bag, combining style and practicality. Another highlight is a limited-edition Toy Story ice cream mooncake gift box created with Disney, which comes with a limited character charm blind box. This year’s Mid-Autumn gifting offers not only classic ice cream flavors, but also a collectible element and plenty to talk about.
2026 Mid-Autumn Festival Gift Guide 9.
Keishindo | “Chasing the Moon Through the Clouds” Mid-Autumn Gift Box
Keishindo, a 160-year-old shrimp cracker brand from Nagoya, Japan, is launching the globally exclusive, Taiwan-only “Chasing the Moon Through the Clouds” Mid-Autumn gift box this year. Inspired by the full moon, moon rabbit, clouds, and autumn flowers, it brings Japanese aesthetics to the brand’s signature printed shrimp crackers, paired with its popular grilled red shrimp crackers, for a gift that combines artisanal craftsmanship with holiday spirit. The brand also announced that it will open its first Taiwan specialty store at Shin Kong Mitsukoshi Taichung Zhonggang, further expanding its presence in Taiwan.
Beyond its Mid-Autumn limited-edition gift box, Keishindo is also launching the summer-only “Goldfish Playing in Water Shrimp Cracker” set. Its gift box design, inspired by goldfish swimming in water, resembles a work of art, and includes goldfish-shaped shrimp crackers along with seasonal edamame, summer mandarin, plum, and aonori seaweed flavors. It showcases the Japanese confectionery craft and nuanced seasonal aesthetic built over a century, adding more Japanese flair to this year’s Mid-Autumn gifting.
2026 Mid-Autumn Festival Gift Guide 10.
Kobe Fugetsudo | “Flowers and Moon Reflecting Each Other” Mooncake Gift Box
Japanese confectionery brand Kobe Fugetsudo, founded more than 130 years ago, is launching its Taiwan-exclusive “Flowers and Moon Reflecting Each Other” gift box collection for Mid-Autumn this year. Inspired by the full moon, blooming flowers, the Jade Rabbit, and Kobe cityscapes, the collection gives its century-old gaufres limited-edition packaging and comes in several box sizes to meet corporate and holiday gifting needs. The brand also announced that it will open its second Taiwan store at Shin Kong Mitsukoshi Taichung Zhonggang as it continues to expand in Taiwan.
Alongside the Mid-Autumn limited-edition gift boxes, the seasonal “Lemon Cocoa Collection,” which sold out last year, is also returning. Combining Setouchi lemon and cocoa, it includes limited-edition items such as mini gaufres and sandwich cookies for a refreshing sweet-tart summer flavor. The brand also announced that it will launch limited packaging in its first collaboration with a popular IP, pairing classic sweets with comforting character designs to bring more collectibility and buzz to the century-old brand.
2026 Mid-Autumn Festival Gift Guide 11.
Birdy Edge | “Weaving Stars, Guarding the Moon” Limited-Edition Art Gift Box
Birdy Edge is launching its new limited-edition “Weaving Stars, Guarding the Moon” art gift box for Mid-Autumn this year. Inspired by Taiwan’s early autumn, it uses two local ingredients, Sun Moon Lake Ruby black tea and white pomelo, to create the limited “Sun Moon Lake Black Tea Egg Roll” and “Honey-Scented White Pomelo Egg Roll” flavors, blending tea notes and fruit aromas into the brand’s signature filled egg rolls. The gift box features a full moon, starry sky, Jade Rabbit, and white deer, with detailed illustrations conveying the holiday meaning of reunion and companionship. The brand is also once again teaming up with its ambassador, Cheryl Yang, to express its warm spirit of gifting.
Beyond the new release, Birdy Edge is also offering several Mid-Autumn limited-edition gift boxes with festive treats such as nougat pastries and palmiers to suit different gifting needs. Early-bird offers are available now through August 31, with storewide pre-orders starting at 16% off. Spend NT$ 3,000 in a single order to receive a limited “Honey-Scented White Pomelo 5-Piece Box,” while corporate orders start at 18% off and include customization services such as laser engraving and message cards, adding a more personal sense of ceremony to Mid-Autumn gifting.
2026 Mid-Autumn Festival Gift Guide 12.
Hotel EPISODE | “MOONLIT PICNIC Tea Sparkling Wine & Pastries” Mid-Autumn Gift Box
Hotel EPISODE, part of Hyatt, is teaming up with British sparkling tea brand SAICHO and world champion baker Wu Pao-chun for a limited “MOONLIT PICNIC Tea Sparkling Wine & Pastries Mid-Autumn Gift Box” this year. Inspired by a moonlit picnic, it brings moon viewing, music, and outdoor picnicking into holiday gifting. The box includes pineapple cakes, pineapple-and-egg-yolk pastries, and king salted egg yolk pastries, paired with two SAICHO nonalcoholic tea sparkling wines (sparkling teas), “Jasmine Dance” and “Notes of Hojicha,” as well as a reusable picnic basket and an exclusive moon-viewing playlist. The aim is to extend Mid-Autumn beyond traditional gifting into a lifestyle experience, where people can enjoy a picnic of tea, food, and music beneath the moon.
2026 Mid-Autumn Festival Gift Guide 13.
HOHOS | “Full Blossom Pastry” Mid-Autumn Gift Box
HOHOS, which reinterprets Taiwanese pastry culture through contemporary aesthetics, is launching its new “Full Blossom Pastry” gift box for Mid-Autumn this year. Inspired by blooming apple blossoms, the flower-shaped pastries fold island fruits such as apple, pearl guava, and lemon into Earl Grey tea pastry for a balance of fruit and tea notes. The brand’s classic “Pear Blossom Pastry,” which has sold more than 220,000 boxes, is also returning. Filled with Taiwanese native pineapple and retaining its patented flower shape, it offers a fresh take on the aesthetics of Mid-Autumn gifting.
Beyond its floral series, HOHOS is also introducing the new “Rum Raisin Duke Crème Brûlée Pastry,” which combines rum-soaked raisins with Valrhona cocoa Breton shortbread for a richly layered, more grown-up flavor. The brand is also offering early-bird discounts on its website and launching exclusive discounts with FamilyMart, giving consumers more options for holiday gifting.
2026 Mid-Autumn Festival Gift Guide 14.
Venchi | “Moonlit Glow” Mid-Autumn Gift Collection
Italian heritage chocolate brand Venchi is launching its limited “Moonlit Glow” collection for Mid-Autumn this year. Inspired by the phrase “Moonlight reflects on the moon; reunion in this moment,” it brings Eastern Mid-Autumn imagery – the Jade Rabbit, full moon, flower shadows, and stars – into Italian chocolate craftsmanship. The brand also reinterprets traditional mooncakes in chocolate form, with three flavors: Autumn Orange, Almond Dark Chocolate, and Milk Tea Cookie. From rich cocoa and fresh citrus to delicate tea notes, they offer a different take on classic Mid-Autumn flavors.
In addition to chocolate mooncakes, the collection includes several gift boxes – “New Moon Reflections,” “Eight Stars Accompany the Moon,” “Jade Rabbit Welcomes the Moon,” “Jade Rabbit Lantern,” and “Reunion Under the Moon.” With rotating structures, traditional lattice windows, and Chinese palace lantern designs, the packaging brings Eastern holiday aesthetics to life. The sets also include Venchi’s classic Chocoviar chocolates, bringing Italian dessert craftsmanship together with the symbolism of Mid-Autumn reunion in a holiday option suited to collecting and gifting.
2026 Mid-Autumn Festival Gift Guide 15.
CHAR CHAR | “Moonlight Cha-Cha” Mid-Autumn Gift Box
CHAR CHAR Steak & Bar, part of Maye Food & Beverage Group, is launching its “CHAR CHAR MOON Moonlight Cha-Cha” gift box for Mid-Autumn this year. Moving beyond traditional mooncakes and pastries, it follows a “thaw, grill, and mix and match” concept that brings the bar-and-dining experience straight home. The box includes three Taiwanese-flavored meats – three-cup Gui Ding chicken mid-wings, maqaw Kamalan pork collar, and kombu seaweed KURO pork belly – along with three specially made “Cha-Cha flavored salts.” All you need is an air fryer, oven, or skillet to serve them, leaving less prep work and more time together at a Mid-Autumn barbecue.
Beyond the meats, the gift box also brings the restaurant’s popular smoked Basque cheesecake to the Mid-Autumn table. Paired with special sea crystal salt, its savory notes bring out the dairy richness, caramel, and smoky flavors, ending a barbecue gathering on a sweet note. “Moonlight Cha-Cha” is regularly priced at NT$ 2,480. Pre-order now through September 10 for the early-bird price of NT$ 1,680 with free shipping – a city-style gift idea that lets you create a bar-and-dining experience at home with one box.
Join Popbee Circle and subscribe to the Popbee newsletter for the latest updates and early access to special member perks and discounts. Beyond this article, here are some recent stories worth checking out:
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