Making his debut in a whole new role at Milan Men’s Fashion Week: Stray Kids’ HAN becomes a TOD’S brand ambassador!
So exciting!
Key highlights
- New brand ambassador announced: HAN (Han Jisung) of the popular Korean boy group Stray Kids has officially been named brand ambassador for Italian luxury brand TOD’S.
- Brand-artist fit: TOD’S recognizes HAN’s songwriting talent, stage presence, and international influence, and hopes his image will bring a more modern, distinctive energy to the brand. HAN said he is very honored and greatly admires TOD’S Italian craftsmanship and classic style.
- First official appearance: HAN will attend TOD’S Spring/Summer 2027 menswear presentation at Milan Men’s Fashion Week on June 21, marking his first public appearance as a brand ambassador.
HAN of the popular Korean boy group Stray Kids has officially become a brand ambassador for Italian luxury brand TOD’S. Since his debut, HAN has become one of the most closely watched artists of his generation, thanks to his commanding stage presence, songwriting talent, and distinctive personal style. Alongside his global activities as a member of Stray Kids, he is actively involved in songwriting and music production, showing his multifaceted and nuanced artistry.
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Known for its Italian craftsmanship, TOD’S has long held exceptional quality, skilled craftsmanship, and understated elegance as core brand values. Naming HAN as a brand ambassador also reflects TOD’S desire to further express a more modern, distinctive side of the brand through his image, which combines creativity, taste, and international influence. On becoming a TOD’S brand ambassador, HAN said: “I am very honored to become a TOD’S brand ambassador. I have always greatly admired the brand’s commitment to Italian craftsmanship, exceptional quality, and classic style. I look forward to personally experiencing and sharing the Italian way of life and brand spirit that TOD’S represents through future collaborations.”
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HAN is set to attend TOD’S Spring/Summer 2027 menswear presentation at Milan Men’s Fashion Week on June 21, marking his first public appearance as a brand ambassador. From the music stage to the luxury fashion world, HAN’s next chapter will no doubt be a focus of attention for fans and fashion lovers alike.
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