Officially Named New Balance Ambassador: aespa's WINTER Stuns in Casual Campaign Photos, and the Vintage Sneakers on Her Feet Are About to Blow Up!
Another stylish pairing has arrived! aespa member WINTER has officially joined the ranks of New
Summary
• WINTER, a member of popular South Korean girl group aespa, officially steps up as New Balance's new brand ambassador. Her first campaign imagery highlights everyday styling charm, ranging from soft casual looks to edgy tracksuit sets. • The featured campaign highlight is the ABZORB 983 (NT$4,680), which blends retro and avant-garde sensibilities, alongside models like the 880R (NT$3,880) and the 1890 (NT$5,480), which debuts in November. • Taiwan-exclusive fan support events are rolling out, including the "Winter x ABZORB 983 Style Showroom" and a giant photo wall hosted at K-MONSTAR Breeze Nan Shan from October 14 to 25. • Fans who complete check-in tasks at designated partner stores get a chance to win the same NB 983 sneakers and an aespa lightstick. Starting October 16, completing tasks at the Xinyi 1906 store also nets a limited-edition custom drink gift.
Another stylish pairing has arrived! aespa member WINTER has officially joined the ranks of New Balance brand ambassadors, and her first campaign photos are here. Moving from sweet, fresh knitwear to an edgy tracksuit, WINTER proves her fashion appeal extends far beyond the stage. And what really draws the eye is the retro-futuristic sneaker on her feet—which might just be the next popular shoe to add to your shopping list.
WINTER × New Balance: A collaboration worth watching
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Lately, New Balance has continued to cross into fashion, music, and street culture, and now officially announces aespa member WINTER as its new brand ambassador. The first campaign images alone show the undeniable charm of this partnership. Differing from her powerful stage looks, WINTER changes into crop tops, loose sweatpants, and casual jackets here, showing a different side with more everyday outfits. From soft light blues to a sharp black tracksuit, each look carries a relaxed yet refined vibe, making you want to copy her styling formula.
WINTER’s sneakers revealed: The ABZORB 983 takes center stage
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The most eye-catching item in this campaign is definitely the New Balance ABZORB 983 on WINTER’s feet. This pair carries on the retro DNA of the brand’s classic running shoes while adding futuristic design details, featuring a 3D oval ABZORB cushioning structure paired with wavy midsole and outsole lines to give the overall silhouette an avant-garde touch.
The blue-gray colorway WINTER models is especially versatile, working well with wide-leg pants, tracksuits, or even skirts. Besides the ABZORB 983, she also models the New Balance 1890 and 880R, with the different shoe styles presenting completely distinct vibes, proving sneakers are no longer just a supporting piece for casual looks. The ABZORB 983 is currently available in Taiwan, with WINTER’s pair priced at NT$ 4,680. Her 880R retails for NT$ 3,880, while the 1890 is expected to launch at select stores starting in November for NT$ 5,480.
Taiwan fans take note: WINTER’s limited-time pop-up events launch
Besides the new campaign photos, New Balance has prepared a series of exclusive events for fans in Taiwan! From October 14 to 25, the K-MONSTAR store at Breeze Nanshan will host a “Winter x ABZORB 983 Style Room,” featuring a large WINTER photo wall for fans to experience the charm of this campaign up close.
From October 14 to November 1, fans can also head to participating K-MONSTAR stores to take photos with life-size WINTER cutouts. Complete the designated check-in tasks for a chance to win WINTER’s NB 983 sneakers and an aespa official lightstick. Additionally, from October 16 to 18, visit the New Balance Xinyi 1906 store to photograph the exclusive WINTER campaign visuals, share them on your social media, and tag the designated hashtags to receive a limited-edition bottled lemon drink while supplies last.
From her dazzling stage charm to her relaxed everyday style, WINTER’s collaboration with New Balance lets people see more of her different sides. If you already like retro running shoes and are looking for a pair to add points to your fall and winter looks, you might want to put her exact style on your watch list first!
