Juicy Couture, Von Dutch... do these names ring a bell? KiiiKiii’s new song looks just brought these millennial it-brands back overnight
All of Paris Hilton’s iconic street-style memories are flooding back!
Remember the era ruled by Paris Hilton and Nicole Richie? When velour tracksuits were everywhere and trucker hats were a must? If you thought that trend had been sealed away by time, KiiiKiii’s new song “404 Not Found” will definitely surprise you. In the album’s promotional photos and on music-show stages, the members have embraced brightly colored retro looks, wearing iconic Y2K brands Juicy Couture and Von Dutch. It’s as if a 2000s fashion closet has been transported straight into 2026~
Related reading: The more retro, the more stylish: Why is the Y2K-inspired Jelly Bag, revived by KiiiKiii, trending again?
Juicy Couture: The socialite uniform defined by Paris Hilton
Image Credit @ Getty
Image Credit @ Getty
When it comes to Y2K, how could Juicy Couture not be part of the conversation? The California-born brand went global largely thanks to Paris Hilton, one of the era’s biggest socialites. She wore it practically all the time on the reality show The Simple Life, setting the airport-style standard for pairing a velour tracksuit with a handbag. Britney Spears and Jennifer Lopez were also devoted fans, and those rhinestone-embellished hoodies nearly came to symbolize an era of luxury and casual style.
In KiiiKiii’s “404 Not Found” looks, we’re delighted to see the classic velour tracksuit return. The members wear the signature neon pink and burgundy sets, whose distinctive drape and glossy fabric instantly take you back to the turn of the millennium. KiiiKiii haven’t simply copied the look, though: they wear the jackets unzipped low over white fitted tanks or cropped tops, breaking up the fully coordinated, lounge-at-home feel of the original and adding a rebellious street edge instead.
Von Dutch: The trucker-hat trend sparked by Justin Timberlake and Ashton Kutcher
Image Credit @ Getty
Another piece that can’t help but make you squeal is the Von Dutch trucker hat. In the early 2000s, the brand was practically a status symbol. Justin Timberlake first sparked the trucker-hat trend, and Ashton Kutcher’s frequent appearances in one on TV turned it into a must-have for every guy and cool girl at the time. Von Dutch also often appeared in those iconic photos of Britney Spears fending off paparazzi.
Take a look at the member’s white tube top and jeans: a pink mesh cap with the classic oval logo patch, alongside a pink Von Dutch bowling bag. The look perfectly recreates the fashion world’s wild, free-spirited style of the time, while retro leopard-print knee-high socks add plenty of visual impact.
Velour tracksuit + snow boots combo
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KiiiKiii recently performed “404 Not Found” on M COUNTDOWN. Beyond the catchy melody, their coordinated blue velour tracksuits and chunky snow boots sent everyone who lived through the 2000s on a collective trip down memory lane. To bring KiiiKiii’s stage style into everyday life, start with the color palette. Choosing pieces in similar shades, like the members do, creates a more cohesive look without feeling cluttered. Onstage, KiiiKiii chose cropped jackets and slim-fitting pants with platform snow boots, turning the original lounge-at-home feel into a powerful stage outfit. Their stage looks show that, with the right proportions—such as a high-waisted cut or eye-catching accessories—a velour tracksuit can still look stylish rather than like pajamas you just woke up in.
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