Vintage lovers, heads up! BEAMS quietly launches new secondhand platform BEAMS Digroo, with staff personally picking out rare gems for you

When it comes to Japanese trendsetters, BEAMS is one of the first names that comes to mind. In recent years, circular fashion has become an undeniable force in the industry, with many brands launching their own resale services. BEAMS, long at the forefront of street culture, has now unveiled its new secondhand marketplace, BEAMS Digroo! For readers who love seeking out rare pieces and vintage clothing, this new initiative is undoubtedly great news.

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Handpicked by BEAMS staff

Finding a piece you love amid the vast selection of secondhand clothing often takes a lot of time. The biggest draw of BEAMS Digroo is that its first 1,000 listings were all personally selected and supplied by 246 BEAMS employees. With these professionals, who have a deep understanding of street style, vetting the selection for you, every item on the platform comes with its own story and sense of style, making the treasure hunt more reassuring and fun.

Practical, thoughtful features for treasure hunting

To make the shopping experience smoother, the platform includes plenty of thoughtful features. For example, its search-by-decade function lets you travel back in time to find classic designs from the ’80s, ’90s, and early 2000s. The site also has a staff column where employees share personal insights and styling examples, offering plenty of outfit inspiration while helping you better understand the design concepts and history behind each piece.

Keeping up with market trends, member selling will open in the future

Looking back at the fashion market in recent years, brands from affordable clothing labels to luxury fashion houses have entered the secondhand resale space, hoping to promote sustainability while extending their brands’ longevity. By launching its own dedicated secondhand platform, BEAMS is responding to this major trend while standing out through the strength of its community. The brand also revealed that it will eventually allow BEAMS CLUB members to sell their own secondhand items, meaning the platform will become even more diverse and form a continuing cycle of fashion.

If you love secondhand clothing, head over and start treasure hunting!

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