Film lovers need to collect this one: BEAMS JAPAN teams up with Fujifilm QuickSnap for its 40th anniversary, debuting a limited-edition bright orange silicone case

Key highlights

• Fujifilm’s disposable camera is celebrating its 40th anniversary with a limited-edition collaboration with BEAMS JAPAN.
• The highlight of the collaboration is an orange silicone camera case set inspired by the original model, priced at ¥8,800.
• The collaboration will go on sale at BEAMS JAPAN stores and on its official website on July 1, 2026.

Those 27 carefully pressed shutter clicks, the uncertainty and anticipation before the film is developed… that’s a kind of romance the digital age can’t replace. This summer, Fujifilm QuickSnap (写ルンです), the original disposable camera, celebrates its 40th anniversary, while BEAMS JAPAN, a fashion-focused line dedicated to promoting local Japanese culture, marks its 10th. The two iconic brands have joined forces for a collection of nostalgic collaboration pieces under the theme, “More than a camera, it’s a fashion accessory you can carry with you.”

• Related article: The soothing appeal of spinning physical music: BEAMS’ new “Sunset Orange” transparent CD player makes even listening to music feel stylish

A retro disposable camera gets a makeover: a “bright orange silicone case” inspired by the original classic

For many women, carrying a film camera isn’t just about documenting life; sometimes, it’s also a small accent for the day’s outfit. The highlight of this collaboration is an orange silicone protective case (写ルンです™ COVER SET -Daidai Edition-) inspired by the original 1986 Fujifilm QuickSnap. The richly colored, classic bright orange case and QuickSnap camera are priced at ¥8,800. It stands out in your hand, while the silicone material also provides a more secure grip, transforming the everyday feel of the originally disposable QuickSnap.

From kumihimo camera straps to a 2-way bag: prices for the full limited-edition collection revealed

Beyond the camera case set everyone will want, this special collaboration also includes apparel and lifestyle goods.

Highlights include a “kumihimo camera strap” (¥2,750) with the feel of traditional Japanese craftsmanship, which makes a striking retro accessory worn around the neck. There’s also a practical 2-way bag for everyday use (¥7,920), a versatile embroidered baseball cap (¥7,480), and a photo album (¥2,750).

At a time when everyone is after perfectly retouched selfies, the grain and distinctive color tones of disposable cameras preserve the most genuine warmth of everyday life. If you’re looking for a retro accessory that works with summer outfits and is practical, this 40th-anniversary collection may be the stylish travel companion for recording this year’s trips.

Where can you buy the limited-edition Fujifilm x BEAMS collaboration?

The BEAMS JAPAN and Fujifilm QuickSnap collaboration collection will officially launch on Wednesday, July 1, 2026. You can find it at select BEAMS JAPAN stores, including its Shinjuku location, and on the official BEAMS online store. Pick up your camera and let the click of the film advance wheel gently preserve this summer’s memories, frame by frame.

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