When traditional craftsmanship meets streetwear aesthetics: BEAMS JAPAN teams up with Horie Touki to bring a warm tea ceremony ritual into everyday life
You have to get the signature orange!
Summary
- BEAMS JAPAN teams up with Nagasaki-based Horie Toki to release an exclusive Hasami-yaki matcha bowl embossed with a Mount Fuji sun emblem.
- The bowl comes in two colorways: a contrasting orange × white glaze, and a calm matte black, both showcasing the kiln-fired, naturally flowing texture of the glaze.
- Officially priced at ¥3,960 (about HK$ 200 / NT$ 820), it lets you enjoy 400 years of Japanese traditional craftsmanship at an accessible price.
- Besides whisking matcha, it can also be used as a yogurt bowl, dessert dish, or an entryway trinket tray, fitting a range of home café moments and home décor settings.
Over the past few years, “Matcha Routine” has swept social media worldwide. Matcha is no longer simply a drink; for many city dwellers, it has become a daily ritual for finding calm amid busy lives. To make a perfect, fragrant bowl of matcha, quality tea powder is only part of the equation – a matcha bowl that feels good in the hand is key to enhancing the overall experience. BEAMS JAPAN, known for translating traditional Japanese craftsmanship into a modern style, has once again put its aesthetic eye to work, partnering with renowned Nagasaki ceramics brand Horie Touki to launch a special-edition Hasami ware matcha bowl that makes traditional tea ceremony vessels instantly fashionable.
- Related reading: A touch of sophisticated calm for your mornings: Kith teams up with Fellow on a refined matcha set in 4 beautiful colorways!
400 years of craftsmanship: Hasami ware from Nagasaki
When it comes to Japanese ceramics, many people first think of the highly recognizable Arita ware. Yet Hasami, a town in Nagasaki Prefecture, also has a history spanning more than 400 years. Traditionally used as everyday tableware, Hasami ware is known for its translucent, delicate white porcelain and fine blue-and-white decoration. Horie Touki, the ceramics brand collaborating with BEAMS JAPAN on this project, is deeply rooted in this historic pottery town. It retains the warmth and tactile quality of traditional kiln-fired ware while incorporating clean lines suited to modern life, giving this age-old craft new life on contemporary dining tables.
The classic BEAMS logo in contrasting two-tone colors
This special-edition matcha bowl is based on one of Horie Touki’s classic forms, with BEAMS JAPAN’s iconic Mount Fuji-and-sun logo embossed at its center to mark the collaboration. Two distinctly different colorways have been unveiled: one features BEAMS JAPAN’s signature layered orange-and-white glaze, bright and energetic, as though bringing a touch of trend-driven passion to the quiet tea ritual.
The other comes in a composed, crisp matte black, understated yet with a premium feel. Both showcase the distinctive patterns created as the glaze naturally flows during firing, making every bowl a one-of-a-kind work of art.
From tea ceremony tool to lifestyle aesthetic
In fact, young people today no longer buy matcha bowls solely for whisking tea. With the rise of Home Cafe culture and home aesthetics, vessels that combine thoughtful design with artisanal value can serve many purposes: holding morning yogurt and oats, Japanese desserts, or even jewelry. They can easily add a distinctive atmosphere to a living space. Compared with ceramic works by artists that can easily cost thousands of yen, this collaborative matcha bowl is priced at just ¥3,960 (approximately HK$200 / NT$820), making top Japanese regional craftsmanship accessible at an approachable price. No wonder it sparked a rush of purchases on the official website as soon as it launched!
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