Selling out the moment it drops: ALO teams up with ambassador Jisoo to launch the 2026 Fall collection, and the tennis dress is a must-watch
This pink is honestly illegal! 😍
Summary
- On August 19, ALO is releasing its 2026 Fall campaign globally, once again starring global ambassador Jisoo in breathtaking looks.
- This season spotlights the new limited-edition color Pink Marshmallow, infusing a dreamy, soft cotton candy pink into a range of classic activewear pieces.
- Jisoo personally models and recommends four key pieces, including the Softsculpt tennis dress, Alosoft sports bra, and a Sherpa flight jacket.
- The campaign images were shot in Seoul by photographer Hong Jang Hyun, capturing Jisoo’s everyday life as she finds mind-body balance through Pilates in private.
Popular activewear brand ALO officially unveiled its 2026 Fall campaign with global ambassador Jisoo on August 19. Photographed in Seoul by renowned photographer Hong Jang Hyun, the campaign features Jisoo modeling four key pieces, including a tennis dress in the new limited-edition Pink Marshmallow shade and a hooded jacket. The full collection is now available on ALO’s global website, so readers hoping to get the same pieces shouldn’t miss out.
- Related reading: It’s not just about working up a sweat! Build your core strength with Ningning and achieve aespa’s signature stage-ready physique
Unwinding off camera: Jisoo’s everyday rituals for healing
“The world moves so fast that I’ve learned how important it is to make time for myself,” Jisoo shared. Moving her body not only helps her feel balanced, but also gives her a way to reset her mind amid a busy schedule. For her, skincare and exercise have never been just about maintaining her figure; they’re an expression of self-love. ALO Executive Vice President of Marketing and Creative Summer Nacewicz added that Jisoo fully embodies the brand’s pursuit of health and balance, since taking good care of yourself is key to continuing to shine onstage.
This season’s dreamiest highlight: the new limited-edition Pink Marshmallow shade
Of course, what everyone cares about most is getting their hands on the same pieces Jisoo is wearing. To coincide with the Fall collection launch, ALO has introduced the new “Pink Marshmallow” shade, sure to bring out your girly side. It instantly softens activewear’s typically structured, performance-focused feel and is easy to style, whether you’re sweating it out in a Pilates studio or wearing it with a coat on the street.
Jisoo’s must-buy list: the tennis dress and bomber jacket
A closer look at the newly released campaign images shows Jisoo wearing four classic and new ALO pieces. The most asked-about is undoubtedly the Softsculpt Desire tennis dress, whose lightly cinched waist and dreamy pink shade make it playful and flattering. For anyone who enjoys layering day to day, the Alosoft Center Stage sports bra, Accolade zip-up hoodie, and Sherpa Edge bomber jacket she wears for the fall and winter chill are all practical options. If your closet happens to be missing a good-looking workout set, these new Fall pieces, which pair great looks with wearability, are a safe investment. Given ALO’s usual popularity and Jisoo’s powerful influence on sales, these popular pieces may sell out quickly. The new ALO 2026 Fall collection officially launched on its global website on August 19, so keep an eye out if you’re interested and pick out a set that puts you in a good mood.
Beyond this article, here are a few recent stories worth checking out:
- Spotting the next It bag: Korean niche brand OSOI’s 2026 pre-fall collection, with these two handbags quietly selling out
- Mountain-style blue aesthetics are here: Salomon teams up with global ambassador JISOO for the new BLUE PERSPECTIVE launch
- One more bag on your fall/winter wishlist: CHARLES & KEITH 2026 unveils a brand-new collection, lock in these two styles with Kim Yoo-jung
