Step into an English veggie garden with Jo Malone London, where freshly picked carrots, beetroots, and butternut squash are turned into seasonal scents

Key highlights

• Jo Malone London’s English Fields of Plenty limited collection will officially launch at the brand’s boutiques in Hong Kong and Taiwan in summer 2026.
• The collection features three limited-edition 30 ml colognes: Carrot Blossom, Beetroot, and Butternut Squash, each priced at approximately HK$ 670.
• For the first time, the brand is introducing three new home fragrance products, including a Tomato Vine Craft Candle and Tomato Leaf Hand Cleansing Gel, capturing the green scent of an early-summer morning.
• Céline Roux, the brand’s Global Director of Fragrance, says the collection aims to challenge fragrance conventions and capture the most authentic earthy scents of the British countryside.

With every new season, fragrance lovers eagerly await Jo Malone London’s limited-edition British collections. This year, the brand once again brings its playful creativity to the lush countryside with the new English Fields of Plenty limited collection. Alongside three distinctive limited-edition colognes, the collection also includes new home fragrance and body care products, bringing a burst of green vitality to everyday life.

• Related reading: Let your mind listen in on an ancient conversation of scents: Le Labo launches a new handcrafted incense collection, with concrete holders as beautiful as works of art!

Fresh, sweet floral: Carrot Blossom Cologne

Sometimes, life just needs a touch of soft sweetness. Inspired by carrot flowers freshly picked from the British countryside, this cologne bursts with vibrant life. It opens with warm anise, followed by the crisp sweetness of carrot blossom and the elegance of orange blossom, before settling into the warmth of white musk and patchouli. Gentle and sweet overall, it has a sheer floral quality.

Bright, colorful fruity notes: Beetroot Cologne

Like catching a glimpse of a striking flash of color in a British field, this cologne is full of fresh, juicy vitality. Step into the vegetable garden and experience beetroot’s earthy fragrance and freshness, woven with the tangy sweetness of blackcurrant and a subtle touch of patchouli. The result is a bright, lively, refreshing fruity scent that is perfect for cheerful summer days.

Rich, comforting woody gourmand: Butternut Squash Cologne

Smooth as velvet, this fragrance blends the warmth and rich mellowness of an autumn harvest. Butternut squash’s creamy softness intertwines with the warmth of tonka bean, with ginger in the top notes and patchouli in the base lending depth. The result is an inviting woody gourmand scent that feels as comforting as being surrounded by sunlit earth.

Bringing garden scents into your home and daily routine

Beyond wearable colognes, Jo Malone London has also captured the unforgettable green freshness of vine-ripened tomatoes in home fragrance and cleansing products. The collection includes a Tomato Vine Craft Candle, Tomato Vine Craft Diffuser, and Tomato Leaf Hand Cleansing Gel. It’s like opening the kitchen window on a gently warm morning and welcoming nature’s fresh energy inside.

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