Shop like Kendall Jenner: 3 hidden Anua must‑have products everyone’s scrambling to buy — don’t just get the capsule mist

Key highlights

• International supermodel Kendall Jenner officially became vegan skincare brand Anua’s first global ambassador in 2026.
• The Houttuynia Cordata Quercetin Deep Pore Cleanser gently exfoliates and has repeatedly topped sales charts at Olive Young.
• The 5% Niacinamide TXA Brightening Toner Pads combine two key brightening ingredients to target melanin and help fade acne marks.
• The PDRN Microcapsule Hyaluronic Hydrating Glow Serum focuses on deep hydration and firming, and has become a rising favorite that beauty forums have been eagerly requesting.

Among Korean vegan skincare brands that have sparked major discussion in the beauty world in recent years, Anua is surely the first name that comes to mind. Known for its natural ingredients and minimalist aesthetic, it has topped sales charts at Olive Young multiple times. The brand recently made another big announcement: “international supermodel” Kendall Jenner has officially become its first global ambassador. News of a K-beauty brand partnering with such a global fashion icon quickly sparked lively discussion in the beauty world.

• Related article: A must-read for anyone with a yellow-toned complexion: 6 new “medical-grade” brightening products for 2026. Can they help with stubborn dark spots and dull, sallow skin?

The brand says the collaboration came about because Kendall had already been using and loving its products in her personal life, and that genuine connection led to the partnership. As this major collaboration gets underway, global campaigns and new product launches are on the way. It also has people quietly wondering whether Kendall might make a surprise appearance in Korea.

The streamlined skincare trend known as Skin Streaming has swept the globe. Modern women are no longer after complicated routines, placing more value instead on precise, effective ingredients. That explains why several under-the-radar Anua products have been quietly stockpiled by skincare enthusiasts despite little promotion. This time, POPBEE breaks down three hidden-gem Anua products that have been snapped up by shoppers to find out what has won over even discerning Western women.

Anua Hidden Gem Pick No. 1: Houttuynia Cordata Quercetin Deep Pore Cleanser

Cleansing is always the first step in skincare, and this cleanser is a secret weapon for restoring smooth, flawless-looking skin. Its formula contains finely milled Houttuynia cordata powder and quercetinol (Quercetinol), which gently remove dead skin cells as you cleanse while soothing and addressing clogged pores and excess oil.

Unlike many deep-cleansing products that can cause a stinging sensation, this one has a rich, cushiony texture and leaves skin feeling fresh and hydrated rather than tight. For office workers who wear makeup every day or face urban air pollution, this cleanser provides a deep clean while helping create a hydrated base for the skin, making it an indispensable bathroom find.

Anua Hidden Gem Pick No. 2: TXA Tranexamic Acid Niacinamide 5% Brightening Toner Pads

These brightening pads have been generating plenty of online buzz and are an under-the-radar favorite for women tackling uneven skin tone and dullness. They combine a high 5% concentration of niacinamide (Niacinamide) with tranexamic acid (TXA), which is known for fading dark spots, to target melanin, acne marks, and dark spots.

Many women worry that brightening pads can leave skin feeling fragile, but these use a gentle, non-irritating formula. Reflecting the current move toward skincare that is effective yet gentle, they can be used as an intensive spot treatment while feeling exceptionally comfortable on the skin. After using them consistently for a while, you’ll likely notice a clearer, more radiant complexion, with significantly less dullness even after applying foundation.

Anua Hidden Gem Pick No. 3: PDRN Hyaluronic Capsule Glow Serum

This final serum takes “repair” to the fullest. Designed for dryness and loss of elasticity caused by seasonal changes, stress, or aging, it contains the high-performance repairing ingredient PDRN and microcapsule hyaluronic acid to deeply hydrate and firm the skin.

Its highly hydrating texture melts into the skin on contact and absorbs quickly, allowing the microencapsulated active ingredients to penetrate deep into the skin. Compared with similar collagen-repair serums on the market, Anua performs better in terms of its lightweight texture and absorption speed, helping create a hydrated, translucent “glowing skin” look. No wonder this under-the-radar favorite has beauty forums eagerly asking for it to be restocked.

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