Refusing Ugly Christmas Sweaters: The Kardashian Sisters Reunite in SKIMS Holiday Lingerie for a Vintage Campaign
Who says Christmas requires bundling up like a snow globe?
Summary
- The five Kardashian-Jenner sisters came together in a rare full group appearance for SKIMS' new holiday campaign.
- Photographer Nadia Lee Cohen, known for her surreal retro aesthetic, lenses the campaign to create a nostalgic cinematic feel.
- Fair Isle motifs, plaid, and reindeer prints are reimagined into lightweight, body-hugging underwear and loungewear.
- Breaking the holiday stereotype of bulky "ugly sweaters," the collection offers lighter, more confident loungewear options.
As December rolls around, party invitations and social calendars fill up, and a few festive but slightly bulky Christmas sweaters inevitably appear in the closet. For the Kardashian family, however, playing it safe has never been an option. For her personal brand SKIMS‘s year-end holiday campaign, Kim Kardashian brought together Kourtney, Khloé, Kendall, and Kylie. All five sisters reunited on screen, using form-fitting lingerie and lightweight loungewear to reinterpret a lively holiday party uniquely their own.
Ditching heavy, ugly sweaters: turning holiday prints into form-fitting cuts
The traditional sweater, a staple of every Christmas, takes on a completely different look in SKIMS’ hands. The brand cleverly extracts the most recognizable holiday motifs, including playful reindeer prints, classic red-and-green plaid, and wintery Fair Isle patterns, but instead of knitting them into heavy yarn, transforms them into soft, skin-friendly lingerie, slip dresses, and matching loungewear sets.
This design approach precisely meets the real needs of modern indoor celebrations. Well-heated indoor parties or family gatherings rarely call for heavy layers. Form-fitting cuts not only trace the body’s natural lines, but also transform somewhat playful Christmas motifs into relaxed, sexy style pieces.
Shot by Nadia Lee Cohen: A rich, surreal retro party
Beyond the powerful presence of the five sisters’ rare reunion, a major highlight of this campaign’s visuals is British photographer Nadia Lee Cohen. She has always been known for her rich colors, retro hairstyles, and surreal, cinematic compositions. In this campaign, a towering traditional Christmas tree, bright red velvet sofas, wrapped gift boxes scattered across the floor, and a vintage phone booth construct a holiday scene straight out of a 1970s Hollywood film.
Sitting or lounging before the camera, the five sisters display their usual relaxed confidence, radiating both cozy holiday warmth and dramatic tension. This is more than a simple product showcase; it uses a carefully constructed retro aesthetic to liberate holiday dressing from standard warm layers, returning style to the pure joy of pleasing yourself and enjoying the party.
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