Get the same one as Kim Taehyung! Your lips need sun protection too, and this swipe gives plump, healthy-looking color

Key highlights

• Korean beauty brand TIRTIR has enlisted its global brand ambassador, BTS member V, for new campaign images for its lip balm.
• The new Sun Bouncy Glow Lip Balm features SPF 30 to protect lips from UV damage.
• The formula contains peptide skincare ingredients that create plump, naturally dewy-looking lips with every swipe.
• In the latest campaign images, V wears a softly warm maple-toned lip color that is perfect for adding a touch of color to light summer makeup.

As temperatures rise and the sun grows more intense, we always remember to apply plenty of sunscreen before heading out. Yet the lips are often overlooked, even though they are one of the most delicate areas. Prolonged UV exposure can leave lips dry and lined, while also causing them to lose their natural rosy color. This summer, Korean beauty brand TIRTIR has introduced the perfect solution and enlisted its global brand ambassador, BTS member V, for new campaign images for the product.

• Related reading: Hailey Bieber’s “summer glazed skin” now has a formula: Rhode’s first contour and highlighter bring a sun-kissed glow to your makeup bag

BTS member V shows off a softly warm maple-toned lip color

V appears in a clean, casual everyday look, and his signature languid gaze instantly draws everyone’s attention. Yet the hardest thing to look away from is the naturally glossy wash of softly warm maple color on his lips. Men often worry that tinted lip balm may look unnatural or overly greasy, though the look V wears here is soft and translucent, like he has just had a cup of warm maple tea.

A sunscreen lip balm that combines SPF 30 with peptide care

Unlike typical lip balms, this product is positioned as a multitasking lip treatment that provides sun protection and care. The formula contains everyday-essential SPF 30 to protect against UV rays and shield delicate lips from the harsh summer sun. It is also rich in plumping peptide ingredients that replenish dry lips with moisture and smooth troublesome lip lines with every application, leaving lip contours looking less tight and more full, natural, and healthy-looking. It comes in 4 shades.

A sheer, rosy glow for light summer makeup

In summer, everyone is after lightweight, breathable makeup, and highly saturated matte lipstick can easily look too heavy. This sunscreen lip balm gives lips a soft, hydrated look in one swipe; apply it casually a couple of times for a sheer rosy glow, like you have just bitten into a berry. For those who favor no-makeup makeup or minimalist looks on a daily basis, it is perfect to keep in your handbag as an everyday essential. Buy it now and you will also receive a mini photo book of V – something fans will not want to miss!

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