You need to get on this K-eyewear wave: Korean stars’ off-duty favorite PROJEKT PRODUKT lands in Hong Kong
Song Hye-kyo’s go-to style is just too easy to recommend!
Summary
- Korean trend eyewear label PROJEKT PRODUKT has officially landed in Hong Kong. Founded by optometrist Lee Hyun-ho, it focuses on minimalist aesthetics and ergonomics.
- The ND11 optical glasses are priced at HK$ 2,280, featuring sharp metal detailing. They’re Park Bo-gum’s go-to, versatile pick for off-duty looks.
- The ND14 uses an oval, slim frame paired with metal temples. It’s Song Hye-kyo’s favorite off-duty style and gently flatters the face shape.
- The RS18 comes with an inverted trapezoid frame and keyhole bridge design, finished with rivet accents. It’s a style loved by both BTS’s V and Park Bo-gum.
No need to fly to Seoul or hunt down a reseller: PROJEKT PRODUKT, the Korean eyewear brand favored by BTS member V, Song Hye-kyo, Park Bo-gum, and (G)I-DLE’s Miyeon, officially arrived in Hong Kong this year. Founded by optometrist Lee Hyun-ho, the brand incorporates ergonomics and structural mechanics into fashion design, transforming eyewear from a vision aid into an accessory that embodies a lifestyle philosophy and trend culture. Whether your look is minimalist and everyday or relaxed and street-inspired, these refined lines offer a vibe of your own.
- Related reading: Eyewear hidden inside the walls: KlassiC. opens its Xinyi flagship store, with Crosby Studios creating a futuristic art space!
The 3 celebrity frames most often seen in Korean stars’ off-duty looks
If you’re looking to get the same styles as Korea’s biggest stars, start with these three signature designs from the brand:
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1. NEO NOMAD | ND11
Park Bo-gum frequently wears the ND11 in his off-duty looks, where its clean lines convey a soft, polished feel. The streamlined frame features a subtle metal logo along its edges, making it easy on the eyes and highly versatile.
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2. ND14 Oval Optical Glasses
The ND14, with its romantic French vintage feel, is a favorite in Song Hye-kyo’s everyday off-duty wardrobe. Its slim frame and well-proportioned metal temples offer a comfortable fit while subtly flattering the contours of the face.
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3. RS18 Classic Inverted Trapezoid Glasses
Its classic inverted trapezoid frame and keyhole bridge lend it an easygoing street feel. Thoughtfully placed rivets add detail to the frame while keeping its lines clean and light, while the well-proportioned temples have made it a go-to for BTS’s V and Park Bo-gum when they want to strike a casually fashionable note.
Among Korean eyewear brands in the same price range, PROJEKT PRODUKT frames feel especially sturdy and comfortable, a major plus for anyone who wears prescription glasses for long periods. If you’re looking for your first accessory that balances a professional feel with style, Song Hye-kyo’s ND14 and the ND11 worn by Park Bo-gum are dependable choices that won’t feel dated or easily go wrong.
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