Korean stars wear them off-duty all the time! KHIHO’s first Hong Kong store opens at K11 MUSEA, bringing over its minimalist Seongsu-dong interiors
Trying on the same styles as Korean stars, right on the spot!
Summary
- KHIHO’s first standalone store in Hong Kong has officially opened at shop 409, 4/F, K11 MUSEA in Tsim Sha Tsui.
- The store follows the Seongsu-dong, Korea interior style, using white, gray, silver and cement walls to create a futuristic minimalist space.
- On site you’ll find the same shoe styles worn by K-pop stars like aespa’s Karina, LE SSERAFIM’s Chaewon and Red Velvet’s Joy.
- At the new store, any purchase comes with a free limited-edition lipstick case keychain or a reusable tote bag.
If you follow Korean fashion, you’ve probably seen these shoes lately, with their just-right mix of feminine and cool. Founded in 2022, Korean footwear brand KHIHO quickly rose to prominence on social media with its distinctive ballet flats and Mary Jane sneakers, which frequently appear in the off-duty looks of Korean stars including AESPA’s Karina, LE SSERAFIM’s Chaewon, and RED VELVET’s Joy. Previously, shoppers could only get their hands on them through personal shoppers or online select shops. Now, KHIHO’s first Hong Kong standalone store has officially opened at K11 MUSEA in Tsim Sha Tsui, where you can try on these popular styles in person.
Re-creating Seongsu-dong’s minimalist industrial-style interiors
KHIHO’s first Hong Kong standalone store is located at K11 MUSEA in Tsim Sha Tsui, with an interior that continues the minimalist aesthetic of the brand’s Seongsu-dong store in Korea. The space is centered around three muted tones – white, gray, and silver – paired with concrete-textured walls and metal display racks with geometric lines. The generous use of negative space and crisp lines puts every detail of the shoes and bags clearly on display, while creating an open, immersive shopping environment.
The right balance of sweetness and functionality
KHIHO’s Korean name carries the meanings of “taste” and “symbol,” reflecting its aim to create pieces for people with a distinct aesthetic who don’t blindly follow trends. The brand’s most popular ballet flat collection cleverly combines breathable mesh, metal-studded straps, and bows, challenging conventional ideas of elegance. Its sneaker collection incorporates zigzag trim, 3-WAY foldover tongues, and gathered details. Styles such as the PINKING Mary Jane sneakers and PLIE ribbon sneakers retain a streetwear feel while maintaining delicate lines.
Alongside its signature footwear, the store also carries popular accessories including the DIDI strap bag, the LIORA studded bag, and the ASTRA 3-WAY nylon backpack. To celebrate the Hong Kong store opening, any purchase at the K11 MUSEA store comes with a complimentary lipstick-case keychain or silver reusable tote, while supplies last. If you’ve been looking to add a new pair to your shoe collection, consider stopping by the store one weekend.
Join POPBEE Circle and subscribe to the POPBEE newsletter for the latest updates, plus early access to exclusive perks and discounts. Beyond this article, here are a few recent stories worth checking out:
- You need to get on this K-eyewear wave: Korean stars’ off-duty favorite PROJEKT PRODUKT lands in Hong Kong
- Ballet-flat lovers have another tough choice to make: New Balance x Miu Miu 530 SL is where romance meets sporty vibes
- Styling inspiration just hit: CHARLES & KEITH Aether Mary Janes with split-toe design are surprisingly easy to wear
