So cute you’ll hardly want to use them: LUSH × Moomin turns the whole of Moominvalley into soothing scents

So cute, you’ll hardly want to use them! For the first time, LUSH has teamed up with the classic Finnish characters Moomin to turn Moominvalley, a place filled with inclusivity, freedom, and gentle imagination, into a limited-edition collection of perfume, bath bombs, scented soaps, body sprays, and body lotions. Starting today, the LUSH × Moomin collection will gradually arrive at stores in Hong Kong and Taiwan, as well as the official website and LUSH App. The designs alone are enough to make you want to collect them all!

• Related reading: Get a dose of cuteness while you soak: Lush teams up with Sanrio again, featuring three popular characters

When LUSH’s colorful world meets Moominvalley

On one side is LUSH, the British beauty brand known for its handmade products, bold colors, and environmental advocacy; on the other is Moomin, which has grown up alongside generations of fans, with empathy, inclusivity, and a sense of belonging at its heart. Though the two brands may seem to have different styles, they both believe that everyone deserves to be accepted freely, equally, and with kindness. This collaboration therefore goes beyond simply putting familiar Moomin characters on packaging. It brings the Moomin stories’ vision of nature, freedom, and diversity into everyday bathing and body care, making inclusion more than an abstract idea: it becomes a gentle, comforting moment in daily life.

Moominvalley smells like soft cotton and Nordic berries

The collection’s most anticipated offering is undoubtedly its limited-edition scent inspired by Moominvalley. Moominvalley Perfume centers on a clean, soft cotton scent, like clothes dried in the spring breeze after a long winter’s hibernation: fresh and reassuring. The same cotton scent appears in the Moomin Bath Bomb, enhanced with coconut milk for a gentle, comforting soak. After a busy day, it feels like returning to the familiar valley with Moomin and stepping away from the outside world for a while in a bubble-filled bath.

Those who love fruity scents should not miss the Cloudberry Body Spray, available exclusively on the official website and LUSH App. The formula uses tagetes oil to capture the sweet-tart scent of Finnish cloudberries, with sweet orange oil added to the blend. It smells like stepping into a Nordic forest surrounded by candied berries: sweet, yet light and refreshing.

Little My, Snufkin, and Moominmamma are now bath products

Beyond the scents, the collaboration’s biggest draw is a series of bath products inspired by familiar characters. Little My Scented Soap combines the spice of pink pepper with sweet-tart citrus notes for a distinctive scent with a playful contrast, perfectly reflecting Little My’s mischievous, sharp-tongued personality. Snufkin Shower Jelly, meanwhile, is built around a warm honey scent with coconut notes, like sunlight falling across a vast meadow, carrying on the free-roaming spirit of Snufkin the traveler.

Moomintroll & Snorkmaiden Scented Soap combines the nourishing texture of a solid shower cream with a sweet cloudberry scent. Moominmamma Body Lotion draws inspiration from Moominmamma’s loving recipes, using coconut cream, almond oil, and vanilla absolute to deeply nourish the skin. Its smooth texture is like vanilla custard, making daily body care feel as though Moominmamma herself is gently looking after you.

Beyond the cuteness, a gentle invitation to the world

Moomin stories have resonated across generations not only because the characters are cute, but because Moominvalley has always welcomed everyone of every personality, background, and way of life. “All Are Welcome Always” has likewise long been a core belief at LUSH. This LUSH × Moomin collaboration turns the two brands’ shared belief in inclusion and respect into an everyday experience you can see, smell, and truly feel. Whether you’re adding a touch of Nordic fairy-tale magic to your bathroom or simply taken by the adorable designs, it will be hard not to fall for Moominvalley’s gentle charm this summer.

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