Clean lines, cool attitude: the Top 5 “It” everyday bags everyone’s clicking on this month

Have you checked out Popbee’s Top 10 It Bags of 2025 yet? As January comes to a close, we’ve rounded up this month’s five most-read handbag stories:

With Lunar New Year around the corner, a Year of the Horse limited-edition bag has made the list: Longchamp, whose logo features a galloping horse. Its clean design in red and reddish brown feels festive without looking overdone. The other bags on this month’s list follow the same simple, versatile direction, including the CHANEL Preppy Coco flap bag popularized by Jennie and Hermès’ Faubourg Express. For more budget-friendly options, there is GU’s Boston Bag and Archivepke, a Korean brand drawing attention for a cool, Lemaire-like sensibility.

January 2026’s Most Popular Bags / Handbags No. 5: CHANEL Preppy Coco Flap Bag

For fashion lovers, one of the most anticipated moments of 2026 is the new chapter creative director Matthieu Blazy is opening at CHANEL. After his runway debut last year earned widespread praise, the first Spring/Summer 2026 pre-collection under Blazy is already available on CHANEL’s website. And perhaps we’re all after the same piece: the flap bag Jennie was seen carrying, known to many as the “Preppy Coco”… (Read the full story here)

January 2026’s Most Popular Bags / Handbags No. 4: Longchamp Le Roseau Year of the Horse Limited Edition

To welcome the 2026 Lunar Year of the Horse, Longchamp drew inspiration from its signature galloping-horse emblem for a new Year of the Horse limited-edition Le Roseau bag. Balancing festive touches with a classic design, Longchamp introduces the new year with “a bag worth collecting,” weaving wishes, strength, and grace into its details and offering an elegant interpretation of the Year of the Horse… (Read the full story here)

January 2026’s Most Popular Bags / Handbags No. 3: Korean Brand Archivepke

As minimalism shifts from a trend to a way of life, Lemaire’s take on “quiet luxury” has become an ideal silhouette for many: understated and simple, yet finely attuned to the tastes of modern city dwellers. What catches the eye isn’t only a high price tag, but a shared appreciation for thoughtful design. If you love Lemaire, Archivepke is not to be missed… (Read the full story here)

January 2026’s Most Popular Bags / Handbags No. 2: GU Boston Bag

Whether you’re buying new clothes at the end of the month or ahead of Lunar New Year, Japanese brand GU is a trusted favorite for shoppers on a budget. Before Italian designer Francesco Risso’s first collection arrives, we found another gem in the new accessories section: the Boston Bag… (Read the full story here)

January 2026’s Most Popular Bags / Handbags No. 1: Hermès Faubourg Express

In the Hermès world, the Birkin and Kelly are, of course, eternal dream bags. Yet in recent years, seasoned Hermès collectors have quietly turned their attention elsewhere. Rather than focusing on quota bags that require purchase history, they are drawn to understated styles that still signal taste. The Faubourg Express, recently added to the Hermès website without warning, is a product of this “quiet luxury” trend. With no conspicuous logo and a very high price tag, the bag quickly sparked conversation on social media… (Read the full story here)

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