Is Min Hee-jin’s New Boy Group Coming? New Label Ooak Records Revealed, This Rollout Really Knows How to Keep Fans in Suspense!
This visual aesthetic is honestly next level 😍
Min Hee-jin has made her move! Even as the controversies and lawsuits continue, she’s ready to keep building her own music empire. On February 3, she unexpectedly launched a new social media account and officially announced the founding of her independent label, “Ooak Records.” Then this morning, she posted 23 times in a row, setting the stage for her next project through its visuals, captions, and overall atmosphere.
- Related reading: Min Hee-jin launches new company ooak! Will the dispute between NewJeans and ADOR reach its final chapter?
Instagram @ooakrecords
With a new post uploaded every 10 minutes, the 23 Ooak stores created around the world form a complete picture of Min Hee-jin’s aesthetic world. They contain the French culture she loves, American melodies, everyday life in Japan and Korea, and her longing for NewJeans. Each one has its own distinctive scenery and creative details, prompting praise from fans: “There’s no questioning the ability it takes to create a phenomenon-level girl group!”
在 Instagram 查看這則貼文
在 Instagram 查看這則貼文
在 Instagram 查看這則貼文
在 Instagram 查看這則貼文
After weathering a series of storms, Min Hee-jin has gradually begun to reveal the direction of her own label. She has publicly said she will not launch a new girl group anytime soon, with her focus clearly set on a “new boy group” project. In fact, Ooak Records quietly began recruiting trainees as soon as the company was registered last October. This latest social media rollout also directly unveiled a “WANTED” global audition for males born between 2008 and 2013, hinting at plans for a future debut.
在 Instagram 查看這則貼文
在 Instagram 查看這則貼文
Min Hee-jin has also appeared on a YouTube program to say that she hopes to overturn the traditional K-pop contract model by shortening contract terms and creating a genuinely interdependent relationship between idols and their companies, building a “one-of-a-kind” new system. So far, performance directors BlackQ, Yellz, and Kimeunju from the former ADOR team have all joined Ooak Records, completing key pieces of the new project’s puzzle. Everyone is waiting to see whether she can create another K-pop miracle. Are you already looking forward to Ooak’s first boy group?
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