Lyst 2025 Q4 ranking revealed! This sweater takes the crown as the year’s most wanted item — did you get any of these?
Are you ready to get yours?
The year’s ultimate shopping guide is here! What is everyone buying right now? Lyst has just released its Q4 2025 report, and this season’s list of It items perfectly reflects the current fashion mood: practical, classic, and touched with retro nostalgia.
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Trending brands: Timeless style reigns supreme
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Before revealing the items, let’s look at where the brands stand. Saint Laurent has held on to the top spot, thanks to its signature aesthetic and ambassador lineup, with Miu Miu close behind. This season’s biggest surprise is COS, whose demand surged 60% to secure third place, while Ralph Lauren, Burberry, and Gucci all climbed significantly in the rankings. The overall trend is clear: consumers are returning to what lies at the core of a brand. Rather than frequent changes in creative directors, they prefer a consistent sense of luxury.
Most Popular Items
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Top 01 POLO RALPH LAUREN – Cable-Knit Quarter-Zip
A leader in the “old money” look and American preppy style, Polo Ralph Lauren takes the top spot this season with its cable-knit quarter-zip sweater. Its warm cream hue and classic cable knit perfectly capture timeless elegance. Whether paired with bike shorts for a sporty, stylish look or layered over a shirt, it’s a quality choice that holds its value through fall and winter.
Top 02 MASSIMO DUTTI – Puffer Jacket
As outdoor aesthetics and practicality go hand in hand, Massimo Dutti’s puffer jacket has broken through. Unlike typical bulky puffers, this piece is made from deep brown fabric with a subtle sheen, bringing a touch of urban polish while keeping you warm. Its lightweight, fitted cut keeps winter looks from feeling bulky, so it’s no surprise that budget-conscious shoppers and working women around the world are seeking it out as a functional choice.
Top 03 ARC’TERYX – Bird Head Toque
Outdoor-performance leader Arc’teryx has once again proven its influence in the fashion scene. This Bird Head Toque beanie, with its eye-catching burgundy color and signature skeletal logo, has become a street-style focal point. It’s a top choice for hikers as well as a key accessory for stylish dressers looking to balance tailored and casual outfits, perfectly capturing the Gorpcore aesthetic where function meets elevated taste.
Top 04 BURBERRY – Cashmere Scarf
Nothing captures the ritual of fall and winter quite like a classic Burberry check scarf. Made from premium cashmere in a warm camel tone and finished with the brand’s iconic check, it has accompanied countless fashion fans through cold winters. Its return to the trending list this season proves that amid rapidly shifting trends, classics with brand heritage and a luxurious feel will always have a place in the market.
Top 05 CHLOÉ – Paddington Bag
Under its creative director, Chloé is enjoying a brilliant revival, and nothing has seasoned fashion lovers more excited than the strong return of the “padlock bag,” the Paddington Bag. This leather handbag, adorned with its signature brass lock, gives off a distinctive bohemian spirit and rebellious edge. As the Y2K revival and reimagined-classics trend continue, the Paddington has once again become one of this season’s most desired It bags.
Top 06 UGG – Zora Ballet Flats
These “warm” ballet flats combine comfort with minimalist design. UGG’s Zora retains the brand’s signature shearling detail in a slimmer, more elegant flat silhouette. The design preserves a youthful, feminine feel even in cold winter weather, hitting the intersection of Balletcore and Cozy Style and making it a highly visible comfort-focused item on social media right now.
Top 07 PARKE – Varsity Mockneck Sweatshirt
Streetwear brand PARKE has made the top 10 with this retro American-style sweatshirt. Its vivid red hue and bold white lettering are full of youthful campus energy. The distinctive mock neck feels more stylish than a standard crewneck sweatshirt and is also ideal for layering under a coat. Pieces like this, which combine laid-back comfort with a strong visual presence, are exactly what younger generations love right now.
Top 08 SAINT LAURENT – Vendôme Slingback Pumps
Saint Laurent’s slingback pumps are a symbol of sexiness and strength. Their ultra-thin heels, deep burgundy patent leather, and sharp pointed toes convey the sleekness and allure of French women. Search interest in this style remains high throughout party season and for formal occasions. Seen as “power heels” that can instantly give an outfit more presence, they are also an important indicator of Spring/Summer 2026 trends.
Top 09 VICTORIA BECKHAM – Alina Jeans
Victoria Beckham’s pieces have always been synonymous with flattering the figure, and these Alina jeans are no exception. Their mid-to-low rise and flared legs that extend over the shoes create the illusion of dramatically longer legs. With a retro ’70s feel that retains a contemporary sense of luxury, the design is favored by women drawn to modern, minimalist style, once again proving the brand’s strength in denim.
Top 10 LEMAIRE – Wrap Coat
Lemaire’s wrap coat closes out the list. This piece fully embodies the brand’s understated, Zen-like sensibility: its relaxed silhouette and beautifully draped fabric create an easy yet refined sense of ease. The muted deep brown tone is endlessly appealing. For readers who love Quiet Luxury, this is certainly one of the year’s most investment-worthy luxury coats.
Join POPBEE Circle and subscribe to the POPBEE newsletter for the latest updates, and get early access to exclusive perks and discounts! Beyond this article, here are a few recent stories worth keeping an eye on:
- CHANEL returns to No. 1, Massimo Dutti breaks into the Top 10 for the first time: Lyst’s latest ranking reveals what everyone’s buying this year
- Highlights from Copenhagen Fashion Week! These 4 buzzworthy brands you need to know, perfectly showing Nordic girls’ effortless ease
- Only want to throw this on for the weekend: PUMA x Madhappy brings stunning earthy tones, basically the must‑buy athleisure set of the season
