Is dining like visiting an exhibition? Barcelona’s latest immersive culinary experience Horitzó

Key highlights

• Horitzó brings Mediterranean scenery into the atrium of the Museu d’Art Contemporani de Barcelona.
• Created by Michelin-starred chef Paco Pérez, Hotel Arts Barcelona, Landscapes, and blit., it redefines the dining experience.
• As more brands create immersive experiences, Horitzó offers another possibility for the future of dining.

As immersive exhibitions have become a popular buzzword in recent years, the trend seems to be making its way into the dining industry, too.

Recently launched at the Museu d’Art Contemporani de Barcelona (MACBA), Horitzó brings this concept to the museum’s atrium. In collaboration with Michelin-starred chef Paco Pérez and Hotel Arts Barcelona, it brings cuisine and digital art together in one setting, making dining feel like stepping into an exhibition in progress.

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Mediterranean scenery, from the coast to the plate

Known for his Mediterranean cuisine, chef Paco Pérez translates the natural landscapes of the Costa Brava coast and the Empordà region into dish after dish. From seaweed and seafood to natural colors, each plate is like a story about the sea. For him, landscapes are more than a source of inspiration; they are cultural memories that can be tasted.

Image from IG/@hotelartsbarcelona

“Horitzó” means “horizon” in Catalan.

The name itself conveys how inseparable this experience is from the Mediterranean. Beyond the food on the table, the space also showcases Paco Pérez’s creative process: seaweed, natural pigments, and sketches for tableware all become part of the exhibition. It allows visitors to experience Mediterranean scenery through taste while learning more about the story behind each dish.

Image from IG/@hotelartsbarcelona

Immersive dining is becoming a new lifestyle trend

Beyond the food on the table, Horitzó also enlisted digital art team Landscapes and creative studio blit. to create the immersive video work “A Journey into Paco Pérez’s Culinary Universe.”

Flowing visuals and sound extend the chef’s vision of Mediterranean scenery throughout the space, making it feel as though you’ve stepped into a film about the sea and memory.

Image from IG/@hotelartsbarcelona

As more restaurants move beyond the traditional framework of dining, Horitzó offers another possibility for fine dining. People are no longer seeking flavor alone, but a complete story that resonates deeply.

Perhaps the most unforgettable dinner of the future will be remembered not only for how delicious a dish was, but for what was seen and heard that night, and the feelings quietly left behind in memory.

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