Beauty addicts, get ready to splurge: LOFT Hong Kong MOKO pop-up store with 5 must-buy buzzworthy Japanese makeup and skincare picks

If you’ve passed by MOKO New Century Plaza in Mong Kok lately, you may have noticed that nostalgic yellow logo quietly making an appearance. After 15 years away from the Hong Kong market, LOFT, Japan’s iconic lifestyle goods retailer, has officially returned to Hong Kong. Brought back by YAICHI Group, which previously introduced the popular lifestyle brand 3COINS, LOFT is opening as a one-year pop-up store.The store carries more than 3,500 lifestyle products, and for those who pay close attention to skincare and makeup, the health and beauty section should be the first stop. With so much to browse, we’ve rounded up five buzzworthy Japanese beauty and skincare products worth adding to your cart.

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Back after 15 years: Japan’s popular treasure-hunt destination returns to Hong Kong

 

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For years, LOFT has turned everyday shopping into a treasure hunt full of surprises with its thoughtfully selected product lineup. This Hong Kong pop-up is located in the convenient, central Mong Kok area, with five main product zones offering everything from health and beauty products to creative home goods, stationery, and paper products.

To make quality Japanese products more accessible to Hong Kong shoppers, YAICHI Group has set prices based on retail prices in Japan and the yen-to-Hong Kong dollar exchange rate. That means you no longer need to make a special trip to Japan to save on the difference: you can shop for your favorites at similar prices in a welcoming store.

LOFT TOMO member exclusives and opening surprises

Ahead of the opening, YAICHI will launch its YAICHI LOFT TOMO annual membership program on August 22. The first 10,000 customers can join at a special annual rate of HK$ 239 (regularly HK$ 299) and receive exclusive discounts. Existing 3COINS TOMO members can join at the special rate of HK$ 179.

There are thoughtful little gifts available during the opening period, too. Visit the store and receive a limited-edition LOFT Plastic Fan for free; spend HK$ 500 or more in a single transaction to receive a limited-edition Tote Bag. Follow LOFT’s official social media accounts to purchase a nostalgic reissue shopping bag for HK$ 1.

Editor’s personal picks: 5 buzzworthy LOFT beauty products to add to your collection

Now that you’re surrounded by so many buzzworthy Japanese makeup and skincare products, keep an eye out for these popular picks.

First up is vim BEAUTY’s flawless cushion foundation, which gives skin a filter-like finish.It pairs high coverage with a lightweight finish. A light swipe helps correct dullness and pores without the mask-like look often associated with full-coverage base makeup. It regularly costs HK$ 248, or HK$ 155 for members.

For eye makeup beginners, the upink Shining Stage Eyeshadow Palette, personally overseen by Japanese idol Yuki Kashiwagi, is a foolproof choice.Its intuitive three-step layering method lets even beginners create a smooth, layered eye look without fallout or muddiness. This compact makeup bag essential regularly costs HK$ 131 and is HK$ 69 for members.

For a finishing touch on the lips, try Genty Lip Gloss.Designed by Nagomi, a top influencer with millions of followers, it features an exclusive dewy setting formula and a highly moisturizing water-in-oil texture. It defies the usual sticky lip gloss stereotype, locking in moisture while gently smoothing the appearance of lip lines. It regularly costs HK$ 103, or HK$ 69 for members.

For skincare, TUNEMAKERS’ Undiluted Solution Exfoliating Toner is designed for targeted care.Formulated with AHA malic acid in a golden-ratio blend, it gently removes dead skin cells and blackhead plugs when swept over skin with a cotton pad, leaving it fresh and balanced. It regularly costs HK$ 156, or just HK$ 98 for members.

Last is Promille Multi-Purpose Hair Oil, which can be used in several ways.Available in six scents, this hair product works as a leave-in treatment after blow-drying or as a styling product to create defined, piecey texture before heading out. It regularly costs HK$ 275, or HK$ 172 for members.

If you’re looking for your next item to bring a little more polish to everyday life, stop by Mong Kok for a treasure hunt while the pop-up is open.

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