Are Korean girls all chasing this collection right now? HELLO KITTY × BRANDEN is every organizer’s weakness
So in love 😍 they even launched bags and passport holders this time!
Wouldn’t organizing feel even better with HELLO KITTY in sight? Of course it would! Korean lifestyle and travel brand BRANDEN has teamed up with Sanrio for a limited-edition collection that brings Hello Kitty into travel and everyday organization. From compression packing cubes and backpacks to passport holders, each piece features her familiar bow motif, and fans will have a hard time resisting.
- Related reading: A new Tokyo shopping destination: Sanrio’s new concept store is about to open, and its first collaboration with gelato pique is too cute to pass up!
In this collaboration, BRANDEN’s most popular storage pouches now feature playful Hello Kitty designs. The touches of red on the handles and zippers stand out against the minimalist color palette, adding a hint of girlish charm to everyday life. Whether you’re organizing your home or preparing for your next trip, it feels like having a little extra comforting company.
The collection also unexpectedly includes several bag styles, bringing Hello Kitty into nearly every part of daily life. They’re not just cute; the details are thoughtfully designed, too. Multiple pockets and compartments make organizing easier, while the roomy capacity easily holds your essentials for commuting and travel. The shoulder bag even features a thicker zipper, and a tilt of the head reveals Hello Kitty hiding inside. It’s the kind of little detail that can’t help making you smile.
The HELLO KITTY × BRANDEN collaboration is now available on the BRANDEN website and Korean curated-shopping platform 29CM. With so much interest in the collection, some styles are already marked sold out. Readers in Taiwan and Hong Kong who want to get their hands on one may need to find a personal shopper or preorder early, or they might end up regretting leaving it in their cart!
Join Popbee Circle and subscribe to the Popbee newsletter for the latest updates, and be among the first to learn about exclusive perks and discounts! Beyond this article, here are a few recent stories worth checking out:
- Hello Kitty fans are about to cave again! Madhappy teams up with Sanrio for a second time, with cherry knits and pastel hoodies that are too cute to handle
- This sweet preppy look should be illegal! Long-haired Hello Kitty makes a surprise debut with a study-abroad vibe that’s totally charming
- This handsome guy is everywhere right now: Lee Chae-min takes on Netflix’s new variety show “Why Do We Climb Mountains?”, and his contrasting charms are totally winning fans over
